We’ve all heard the common phrase “don’t put all your eggs in one basket”.  Your online presence needs to adhere to the same advice.

Social media networks always evolve. Social media strategy does also.

There are rules, guidelines, policies, and a quagmire of other items we agree to when we sign up for any social network account.  If your business breaks any of these rules, poof your social media site is gone, buh bye following, images and time spent building engagement and connections. Hello new social media strategy.

Your egg basket is something you control. Establish a traditional web presence as in a dot com website.

Feed traffic from social media to that dot com website but build authority and share valuable content more than to drive traffic on social media. No one wants to be sold to all the time.

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How can you share content if you don’t create any? Start a blog, call it a resource hub, secret sauce page or something similar. Use it to create narratives that will be valuable to your target audience. If you just can’t write well, share relevant content by posting links on that blog page and compliment the article in a few sentences above the link. Customers will find your page and appreciate your input. Studies show businesses who blog have higher customer satisfaction ratings. Just do it.

Your dot com website isn’t set it and forget it. Dot com websites necessitate costs for hosting, coding, protecting and updating. If you are savvy like me you have the time to do most of it. I only pay for hosting and it’s minimal. If you need professional help to set up your dot com, invest in it early. Your dot com is your best face forward online so make it shine, load fast and make sure search engines find it. Search engine optimization is best left to professionals, however SEO shouldn’t neglect social media which does provide valuable connections of the dot com to other web properties. Okay enough about that.

Be proactive, list your dot com on all business stationery, especially business cards.

In your connected world the old fashioned hand shake face to face meeting happens. Always have business cards ready to hand out.

What are your thoughts? Please speak your mind below, leave a comment.