Social media image is important, reputations are important. You probably understand that social media is important to market yourself in order to maximize your presence.
A qualified social media manager can assist you create and execute your strategy, nurture new or existing brand affinity, and importantly create lasting customer relationships.
- Create and execute your strategy. What are your goals short and long term? A social media manager can help you zoom in on your potential market and recommend the platforms that will best suit your needs. Are you actively or passively addressing your customers? The type of listening and engaging of customers by your social media manager based on style and respect will empower your ability to reach to them.
- Execution of strategy. Platforms that best suit your unique needs will be determined. Examples platforms include Facebook pages, Facebook fan pages, Twitter, LinkedIn, starting a blog….Linking these platforms together for consistency of content for connecting with customers is a huge advantage.
- Contact and brand affinity. Nurturing the customer relationship and participating routinely to maintain relevance, listening and being responsive are key. Engaging through blogs, tweets, and other comments-maintaining a brand-including listening to what is being said about your company and responding to customer comments and inquiries. Writing back to a customer even by automation, engaging them to speak to your company through social media creates buzz, it creates a valued customer. Customers that value your company increase brand affinity.
A social media manager who is in touch with your company guidelines and presence can be a valuable tool in enhancing the affinity you deserve.
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So what do you think? With the right strategic plan, a social media presence has a proven return on investment costing small time investments on your end. You don’t have to venture into social media all alone, a social media manager is invaluable.
I really tried not to sound to “CPA-ish” and thank you for taking the time to read about social media management.
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