Category: Guest posts
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Drive Business by Joining the Mobile Payments Conversation
It’s well-established in the business press that mobile payments are a growing trend among businesses and consumers. Business Intelligence reported in October 2013 that credit and debit cards are being replaced by smartphones with mobile wallets and payment applications, further bolstered by QR (Quick Response) codes and the smartphone-driven Square Reader. If you are the […]
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Create a Social Media Logo for Your Business
Designing an impeccable logo requires the consideration of multiple dynamics. Black and white framing strips everything away, confirming a logo is sensible in its simplest form. A logo mark is designed to complement the actual graphic, as seen on the famous Cardinals, Red Bull, Yamaha and Adidas ads. Logos need to be properly color balanced […]
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5 Marketing Tools to Attract Mobile Customers
If your business isn’t mobile, you’re at a significant disadvantage. Six out of 10 of businesses target customers with open email campaigns for digital devices, according to a 2013 survey by marketing firm Movable Ink. Consumers also rely on their smartphones to perform product searches, check service reviews and make purchases. Your social-marketing strategy is […]
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What to Look for in a Social Media Consultant
Most business owners today realize that SEO and Google ranking are integral to revenue, and according to a new study by research marketing group Ascend2, 50 percent of companies facing challenges in this area are not utilizing social media effectively. Hiring a skilled social media consultant is a great way to boost your website traffic […]
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How to Generate 1,000,000 More Clicks
The point of a compelling headline is to get the prospective reader engaged and ready to read your content. The impact of small headlines is enormous. It can be the difference between 100 people opening you article and 1,000,000. If your headline is subpar, your article (and your time) is a waste. There are different […]
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5 Branding Mistakes That Will Quickly Cripple Your Small Business
For small businesses starting out, the rush to build a brand quickly may lead to some missteps. But don’t let the pressure to establish your brand overrule the importance of getting it right the first time. Avoid these five major mistakes that can quickly cripple a growing brand before it gets out of the gate. […]
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Four Tips To Increase Your Twitter Followers
I strongly advocate that individual and especially business social media users target followers and engagement organically, via sharing valuable content, links and great information. Sometimes businesses just want to have big numbers, especially on Twitter. This guest post by Nate Atkins shares reasons why numbers matter. Twitter, the numbers matter Small business owners cannot underestimate […]