Social Media Consultant Rick Snyder

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  • Drive Business by Joining the Mobile Payments Conversation

    Drive Business by Joining the Mobile Payments Conversation

    It’s well-established in the business press that mobile payments are a growing trend among businesses and consumers. Business Intelligence reported in October 2013 that credit and debit cards are being replaced by smartphones with mobile wallets and payment applications, further bolstered by QR (Quick Response) codes and the smartphone-driven Square Reader. If you are the […]

  • Blog Comments Let’s be Social

    Blog comments were social long before social networks. Interacting online, submitting feedback and comments is a mainstay of the social network. Opening your blog to comments comes with baggage in the form of comment spam. Think email spam but take it up a few notches.  My content management system of choice is self hosted WordPress. […]

  • Social Network Etiquette for the TMI Drama

    Too much information with social sharing is a filter many users need help with. Filtering drama, arguments, opinions and controversy within social networks comes with its own dose of patience. We don’t want to know that Aunt Mary’s toe is infected, or that our friend Sue and her significant other broke up again for the […]

  • Create a Social Media Logo for Your Business

    Designing an impeccable logo requires the consideration of multiple dynamics. Black and white framing strips everything away, confirming a logo is sensible in its simplest form. A logo mark is designed to complement the actual graphic, as seen on the famous Cardinals, Red Bull, Yamaha and Adidas ads. Logos need to be properly color balanced […]

  • 7 Social Media Lies Revisited

    7 Crazy Social Media Lies was a post I originally wrote last year about this time. Time for an update and a refresher. The Northeastern USA air is transitioning to winter (again). It makes me think of holidays, family and friends. I’m wired that way and I love it. Before the holidays, I spend time […]

  • Social Media is Enormous, Where is My Audience?

    Your social media audience, customers and prospects are not on every social channel.  Focus your marketing strategy at the start on the places your customers and prospects are likely to use. One easy way to tell which social networks are popular with your audience is asking them. Here is an idea, start a poll at […]

  • Social Media Egg Basket

    We’ve all heard the common phrase “don’t put all your eggs in one basket”.  Your online presence needs to adhere to the same advice. Social media networks always evolve. Social media strategy does also. There are rules, guidelines, policies, and a quagmire of other items we agree to when we sign up for any social […]

  • Triberr and Social Reach

    Triberr is a blog sharing social network that caught my interest a few years back. I remember it as clunky and buggy. Fast forward to Fall 2013 and hello again Triberr your social reach really matters! Ms. Ileane Smith of basicblogtips.com wrote a blog post named What Changed My Mind About Tiberr that reminded me […]

  • 5 Marketing Tools to Attract Mobile Customers

    If your business isn’t mobile, you’re at a significant disadvantage. Six out of 10 of businesses target customers with open email campaigns for digital devices, according to a 2013 survey by marketing firm Movable Ink. Consumers also rely on their smartphones to perform product searches, check service reviews and make purchases. Your social-marketing strategy is […]

  • Flaws with Social Media

    Yes there are flaws with social media, if you don’t see the flaws maybe you aren’t looking at social media posts from others, just your own. What social media flaws should you avoid: Accusatory/derogatory/mean posts Misspelled/ALL CAPS/hard to read posts Repetitive/sell sell sell/slimy intention posts Nude/food in your teeth/stain on your shirt photos Lying/bragging/false information […]

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