Web authors reach audiences with strong, clear positive messages. Customers are who we strive to reach within the ever morphing web-o-sphere.

Social media networks change, it’s inevitable.

It seems like every few months social networks change dimensions, add new features or create new ways to share. Some just go away – poof….

What’s a person to do?

Here are 5 or 7 socially adaptable efforts:

• use paid advertising on a rotating basis
• focus on core marketing objectives
• follow common sense rules
• be nice, courteous and complimentary
• outreach with a solution
• remain actively engaged
• don’t place all your eggs in one social network basket

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Social networks are businesses, right! Advertising is how they make money, so use it. Your advertising budget doesn’t have to be huge, experiment and spend what you can afford, you may be surprised at the result.

Remaining focused on core market objectives keeps you moving toward goals instead of focusing on how the changed social network impacts you. Flip it and focus.

All networks have rules, so follow them. It makes common sense.

Being nice, courteous and complimentary is memorable because you make people feel welcomed, comfortable and valuable. People remember how you make them feel and will come back for more if they like that feeling.

Solutions to problems are what many customers seek. Retain customers and gain more by using outreach with a solution in mind.

Actively posting, listening with response and conversation will keep you involved, informed and ready to garner new or old customer attention.

Changes to social networks is expected, they are afterall in business to make money with a desire to adapt to changes in our behaviour. Keeping all of your efforts to one social network is tricky because not all of our customers are just on one network, are they? There are nuances to Twitter that don’t apply to Facebook that don’t apply to Google Plus. So being on a couple networks spreads your business awareness to more than one playing field. If that one network merges with another or just goes away or loses popularity your game can still continue.

Why shouldn’t social networks change?

Social network evolution is a means to improve.

How do you confirm details of social network changes.  Some sources include Social Media Examiner, Hubspot, Social Media Topics at Alltop and Google. Most social networks themselves have information available to determine recent changes such as image sizes and post parameters.

What’s your thought on this topic?  I’d love to hear what you have to add. Please speak your mind and post a comment below.