Businesses flock to social media and fill advertising gaps. It’s free, easy to post and available to most.
Business owners are taking care of social media tasks themselves, their reputation is at stake after all. Many businesses are making mistakes and don’t even know it.
Are you making some of these common business social media mistakes?
1. Ignoring criticism or customer complaints. [Customers can easily be made happy with a simple response such as: I see you are unhappy with my service/product, please call me at xxx-xxxx and I’ll make sure your expectations are met.]
2. Setting up a social network profile and posting the first couple of days then forgetting about the social network, your profile is now stagnant. [Business who neglect social network activities appear stale, neglectful or worse – closed! Once a social network profile is set up, weekly postings can be automated in advance or triggered by a phone alarm or other type of reminder.]
3. Setting up a profile on too many social profiles that take up too much of your time adding to your already overloaded to do list. [Target the specific social platform where your customer is most likely to be, start with one and grow to additional networks slowly, avoid too many profiles at first.]
4. The big sale is here and you forget to post on the social network. You print flyers, arrange radio and newspaper advertising and neglect the social network. [Social networks can be vital in promoting business sales, ask your customers to like the “BIG SALE” post, share information about the sale and post pictures of themselves at your business.]
5. Your social network profile is incomplete; it just has the business name. [What’s the phone number, what are your hours, where are you located, how long have you been in business, who is the owner? These are just a few questions that will turn a ready to purchase customer into a missed sale opportunity. Make sure your business social network profile is complete with customer relevant information.]
6. No photos are placed on the social network profile. [Photos are proven to result in a higher level of engagement on most social networks. Consider posting one photo per week of customers smiling in your business location. Post interesting but business relevant photos to increase customer interaction.]
7. The owner’s nephew with a social media addiction updates the business posts and they’re not business related or are inappropriate. [Fire the nephew, create a simple social media policy and consider delegating social media responsibilities to a person who has a vested interest in the overall success of the business or consider hiring a social media professional (Hire Maria).]
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8. The business sells sells sells with constant calls to action to buy buy buy [Ask questions, give tips and offer quality free advice. Interaction with customers should be your goal. Don’t cause the customer to think you just want them for the sale. Relationships are important, curate them with congratulatory posts on their birthdays, peek curiosity say why your stuff is better once and a while. Avoid the sell sell sell message.]
9. Ignoring the business competition social posts. [Friend/like/follow your competitors pages to be included in the social loop they have. Information is important. Give referrals to other local business, it is often reciprocated.]
10. Misspelling, incorrect grammar and misuse of punctuation on posts. [The red squiggle under that word meant something. Take a few moments to re-read posts, say them out loud before you hit enter or update the post. Many social network posts once posted are not removable or edit ready.]
11. Plagiarism and copy cats are annoying. Don’t fall victim to the easy trap and copy that awesome post you just read. [Originality builds credibility and reputation. Your personality is intrinsic to the business; let it shine through social media posts. You can come up with your own brilliant idea for a post. Knock knock jokes always make me smile, even the goofy ones.]
Knock knock.
Who’s there?
Opportunity.
Opportunity who?
The business opportunity you missed by making business social media mistakes.
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