7 Social Media Lies Revisited

7 Crazy Social Media Lies was a post I originally wrote last year about this time. Time for an update and a refresher.

The Northeastern USA air is transitioning to winter (again). It makes me think of holidays, family and friends. I’m wired that way and I love it.

Before the holidays, I spend time following the news and reading the paper because I want chit chat material to talk to friends and family about. Yeah I ask about Aunt Marge’s sore foot and Uncle Larry’s surgery and Grandma Betty’s dog but in between I need some filler material. I can talk to anyone for hours, even a total stranger. I’m wired that way too.

This year is different. My filler material is social media and the lies that are told about it.

Strive not to be a success, but rather to be of value.
Albert Einstein

 

social media lies Chris via Compfight

Here are 7 crazy social media lies refreshed:

  1. Social networking is for the young. Older people are more active than ever on many social networks, especially Facebook. In fact the fastest growing demographic is 45-54 year-old’s [http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow/]
  2. Nobody likes Google +. Google Plus attracts millions of monthly active users and it’s growing much faster than any previous social network before it [http://en.wikipedia.org/wiki/Google%2B]
  3. Automatic sharing of content on Facebook is fun. Not really. Are you sick of your friends locations check ins too? Don’t even get me started with how annoying Bitstrips are! There are thousands of web based articles about how to limit your sharing on Facebook. Here’s a good one from the Dummies people [http://www.dummies.com/how-to/content/how-to-limit-who-can-see-your-facebook-posts.html
  4. My kids aren’t on social media. Scary right! My kids are aged 12 and 15. My youngest is on seven social networks and my oldest on eight. My 12 year old has a YouTube Channel, two Instagram accounts, Twitter, Pinterest and Tumblr where she writes micro-blogs. Add on Facebook and switch out Tumbler and another and that’s the differentiation between them. Facebook is a huge negotiation I’m not willing to begin for my 11 year old. I crossed off the previous statement because my youngest is now on Facebook! If your child has their own email account, I can almost guarantee they are on one or more social networks. Ask them. [http://blog.sysomos.com/2012/06/13/the-new-social-question-how-old-are-you/]
  5. Twitter and Pinterest are social networks too. These two networks are actually micro-blogging sites for sharing snippets of text or photos that can link to other websites. Twitter is more text and linked based however images are more popular than ever compared to a year ago.
  6. They can’t do that. Sorry, yes they can. All social networks have terms of service and privacy policies that you agree to when you signed up. You know that long wordy text you scrolled past when you signed up that changes once and a while (it did?). Social networks are businesses, they’re not all publicly traded companies like Facebook but you can bet the terms of service and privacy policies protect them, not you. Here are Facebook’s terms of service  and privacy policy: [https://www.facebook.com/legal/terms] and [https://www.facebook.com/about/privacy]
  7. People care about privacy. Sadly this is not true. You think the settings you chose last year are still the same don’t you? Click this chart by year, the bluer it is the better it is for Facebook. And they aren’t the only social network that have changed their privacy settings, Twitter is on it’s sixth iteration [http://mattmckeon.com/facebook-privacy/] and [https://twitter.com/privacy] Did people even notice, I doubt it. Did I freak you out?
  8. Sex offenders aren’t on Facebook. Oh yes they absolutely are. From first hand experience I’ve seen them there. To Facebooks credit when you report any registered sex offenders profile to Facebook through their reporting system they do take prompt action, at least they did in my case and deleted the two profiles for the same offender I reported. I did notify the local police who were concerned. The police advised to call them first and let them screen capture the profile first which is what I wished I had done.

Do me a favor? If you click this button and pay with a tweet you’ll get my free eBook about kids on social media. Be cooler than them this year and learn a trick or two!

Social Media is Enormous, Where is My Audience?

Your social media audience, customers and prospects are not on every social channel.  Focus your marketing strategy at the start on the places your customers and prospects are likely to use.

One easy way to tell which social networks are popular with your audience is asking them.

Here is an idea, start a poll at the receptionist desk. Ask your existing customers directly and record their response. It is the best source of data.

Looking at specific web analytics data to determine sources of traffic is another insightful source. See traffic from a specific network – that is where your target is.

Finally, ask social media fans and followers whether they also subscribe to your company newsletters or email promos. Email subscribers are your brand ambassador; thank them for promoting your social media in advance.

Facebook, Twitter and LinkedIn are the big three. Pick the social network with the most customers and start networking. Post valuable content, share links to articles about your industry; congratulate customers and competitors on milestones like anniversaries and birthdays.

 

 

The right approach is different for Facebook, Twitter and LinkedIn.

Facebook: Ultimately you need likes and activity on the Facebook Page to drive the post to be seen in the newsfeed. Develop a mix of content and share often with fans. Provide occasional promotions and share inside looks at life inside your company. Facebook is a place for fun and entertaining topics, ask a lot of questions to gain responses and comments.

Twitter: Special offers and deals are a draw for Twitter followers.  Your Twitter strategy is to feed influencers content that gives them something to retweet and share. Short commentaries to draw curiosity to your company as well as establishing a voice and personality go a long way. Prompt attention to replies and retweets as well as compliments and engaging others is a best practice.

LinkedIn: Lead generation is a focus of your LinkedIn connections. Engaging in group discussions, interactions via messaging and sharing reputable content is more effective than treating this as a sales channel.  Avoid the sell sell sell, focus instead on building reputation, nurturing connections and liking other shared content. Create then post original ideas, inside tips and share valuable articles are just a few steps to lead generation.

Tie social postings together; coordinate your Facebook updates, tweets and LinkedIn updates to build awareness for upcoming events, special promotions or product launches. Connect one or more networks together, set up your tweets to post to LinkedIn or vice versa. Auto schedule posts in advance based off your marketing plan.

Do you have any ideas to add? Please speak your mind, leave a comment below.

13 terrific social media business tasks

Social media is here to stay.

And, while interactive marketing has taken the lead in harnessing its power business can no longer afford to ignore it.

Core business social media to-do list:

1) Schedule posts frequently at popular social media times to get noticed more often

One of every ten self promoting posts should be you directly selling your business. The other nine posts should be conversational, pull ideas from the list below.

2) Use emotional words instead of boring

Words such as fabulous, extraordinary, terrific, never, exceptional, unbelievable, rogue, blatant, intrigue, mastery, and unreal do not need to be explained. They trigger emotion where you can plant your seed idea to trigger a sale at some point in your conversation.

3) Attract customers

Make it obvious why they need you because no other business will suffice.

4) Tell truths

Lies do not sell long term. A basic fact you know already.

5) Give advice

Good advice is memorable.  Helpful advice solving customer problems is the best kind.

6) Promote customer accomplishments

Niceties matter, they’re often returned and often remembered.

7) Be professional

The impression you make is sticky.  Make your impression the best, as often as possible.

8) Build authority

Authority builds reputation.  Reputation changes over time. Reputation built on authority lasts longer, like cement.

9) Engage customers actively, not passively

Customer opinion and conversation drive business.  Opportunity to have conversations, discussions and debate is prevalent.  Dive in and acquire new prospects.

10) Ask questions

Questions trick a response by offering solutions with your reply.

11) Be responsive and convert to value

No one likes to be ignored, write your response to convert a valuable proposition and sale.

12) Accept criticism, repair with solutions

Accepting criticism brings insight to solutions. Some of the best lessons learned are those we fear.

13) Follow, friend and acknowledge competitors

Know when competitors have sales, run yours the week before, during and after. Business that sell more survive longer.

14) Over deliver

Over deliver on what you said you would do. When customers get more than they expect in terms of satisfaction, a return is likely.

Most items listed seem simple enough, right?

Why?

You focused on succeeding.

Success follows those with a passion, especially when backed by truth.

The best business competitor will fail if dedicated to squashing you.

Over time, your business social presence will improve.

When?

That’s up to you.

If I have inspired you, call me to share your success.  Afraid to call, subscribe to my monthly newsletter.

Businesses who neglect social media miss business opportunities.

I love feedback; please leave your comment below.

Time and billing social media value

I recently read the e-book Breaking the Time Barrier by Mike McDerment, the co-founder and CEO of Freshbooks expecting to further my time management skill set. Instead I stumbled into being wowed by what Mike wrote. It was his story not the topic that inspired me to write this post.

What this e-book did was put in perspective a value based pricing model. Maybe that’s why some of my pricing is per hour per task and some is a flat monthly fee based on value. It didn’t focus on time management, but on billing for the value received for the price.

Time management as I mentioned wasn’t my problem. A concern over price was.

 

value, not control Will Lion via Compfight

 

Pricing is a common business concern. Are you charging too much or not enough? Are there too many options? I’ve struggled with it myself which is what inspired this honest blog post.

How valuable is your business presence, or impression, or customer memory? If the answer isn’t known, maybe you need to hold off on starting your business to figure it out.

As a volunteer educator at a prestigious community college, I strongly advocate that social media be one important component to their business plan. Social media opportunity offers business an avenue to engage their customer audience using social media.  Pricing based on any viable business requires a value based approach.

Why value you ask? Because of you don’t assign a value to how much money you need to take in to pay the utility bill then your business may not make enough money to continue operating.

I recently looked at my pricing very closely. When I first set it up I looked at my competitors but didn’t mirror their pricing. Instead I figured out how valuable my services were and asked more than a few different companies verbally how much they thought it was worth. Using those numbers and factoring in time, my pricing emerged. Many competitors continue to show a bronze, silver or gold pricing tier, or they show none at all. A gasp is my response.  How would any customer know how much to budget when they hire these competing businesses?

Many business services are unique. Past customers have hired me to do everything top to bottom. Others want very specific tasks taken care of or for service as an advisor at an hourly rate. That metallic pricing tier did not fit my customers needs. However, my current pricing model does.

Customer satisfaction is what matters most. For me it is intrinsic in my social media value.

 

The 5 Best Practices For Social Media Revealed

 

This social media narrative is for inspiration to seek your target audience.

1. Consistency matters, use scheduling

Failure will be achieved with lack of consistency. Updating consistently with fresh content scheduled on a recurring basis is easy. We are creatures of habit; help your audience create a habit of finding your posts.

2. Be responsive

Respond to everything, the good and the bad. Your audience will know you are there with them appreciating their praise or addressing any concern. Questions that are resolved are the best kind.

3. Listen to your audience

Give your audience what they want. Often they’re telling you exactly what they need. A lot is learned from just listening. Your audience will appreciate you. Pushing your own agenda is selfish and ignored.

4. Place value in everything

Make posts appealing. Know what the audience wants and tailor content accordingly. When your audience finds value in what you say, they respond, share and appreciate.

5. Pictures and photos

Connect with pictures and photos. Pictures say a thousand words. Using photos often triggers sharing. Cute animal photos, flowers, food and sunny landscapes can easily be captured with a digital camera or cell phone. Absolutely honor creative content licensing for all pictures used.

6. Over delivery is remembered

When you receive more than you expect, it’s awesome. Strive to over deliver what you promise satisfying your audience in an unexpected way. The happier your audience is, the happier you’ll be.

As always comments are appreciated, add yours below.

Social media landing pages

Social media is used by business for selling, building reputation, increasing awareness and providing value to the community.

And it should be.

Because it’s proven to be successful at driving web traffic.

Many businesses use social media to drive traffic to other websites.

I recommend a Facebook e-commerce application named Ecwid, or another hosted online presence.

What happens when the customer clicks through?

  • Does the customer know what to do?
  • What information do they see to contact you?
  • Is it possible to buy it now?
  • Is your other site confusing, cluttered and unclear?

Improve your landing pages before social media, I implore you.

How can you use social media and sell if your landing page is terrible?

You won’t.

268/365 - Default StateCreative Commons License Helga Weber via Compfight

 

Improve your message.

Is it clear, concise and obvious?

Not sure.

Ask for feedback from someone unrelated to the business.

Do they know what to do? If they don’t, revisit and revise.

Make your call to action clear (buy me).

Next.

Push into social media, start strong on one network.

Which network?

How often?

That depends.

Please Tweet my post, click it:  

15 Must Haves Why Business Social Media Is A Yes For You

Business social media opens up your opportunity.

You can’t just set up social media profiles and expect a booming business, that is crazy. Social media set it and forget it is even crazier!

Business plans, decisive action and web marketing take time. First you need to understand the behind the scene mechanics and the ultimate goal of social media. Not everyone’s goal is the same, each is unique. Remember the core goal is to better the business, right? If you are asking yourself why social media, here is the reason. Customers use social media, both young and old. You need to target customers using effective social media messages, pictures and promotional outreach to increase your business value in the eye of the customer.

What do your customers do if they believe something is valuable? They buy it. If you aren’t telling your customer your business services or products are valuable, customers will find value somewhere else. You’ve lost a customer.

Empires of marketing gibberish and sales slime has impressed that social media is a magical process that generates instant success. Business social media profiles are your key element on the path to social media success. The paths beyond social media setup are strategies made better by informed decisions. It’s really up to you.

Here are some must haves to consider.

Business social media profiles must contain:

  • Business name
  • Business phone number
  • Business location address
  • Photo of the business lobby and a smiling owner
  • Descriptions of what your business does including keywords associated in an easy to read narrative

Business social media posts best practices:

  • A posting schedule including when, where and what to post two to four times per week
  • A target audience and social media network to focus on
  • Consistent tone with posts in line with business objectives
  • Posts including pictures, tips and how to guides
  • Calls to action during occasional promotional posts [for every 10 posts, one is promotional]
freedigitalphoto dot net
Image credit freedigitalphoto.net

Engaging customer methods and techniques:

  • Ask questions, give prompt answers
  • Reply to all comments promptly
  • Post photos of your business and it’s employees at work
  • Respond to concerned customer comments or trouble notifications with a simple ‘call me so we can resolve your problem as soon as possible’ responses
  • Have a contest, ask for responses [the third comment gets 15 percent off their next order]
  • Use humor in a practical way even making fun of yourself [y'all missed my awesome banana shaped tie yesterday]

Social media options

  • Links to your main website and other social media profiles
  • Calls to action to friend, follow, like and share posts
  • Blog integration to expose outreach opportunities
  • Graphic buttons to draw the consumers eye
  • Memes to ironically make someone laugh
  • Reputation monitoring and Google alerts

I promised you fifteen, I hope you are delighted there were more!

Here is my offer, hire me then checkout with PayPal in the cart above.

Call 315.706.4123 to arrange other terms of payment.

Two things you need are setup and a starter maintenance package.

The first five people to order receive a free one hour coaching call consultation.

Basic Set-up Package – $209


The Basic Set-up Package includes two social media profiles (Facebook, Twitter, Linked In, Google Plus) with basic linking of social media profiles to each other and to your blog or website. Basic set-up includes suggestions to improve your social media presence. I will also show you how to update each social network. You only need provide images and content, the ideas flow from there.

Starter Maintenance Package – $100 set up & $1,350 (3 mos) or $450/ month


The Starter Maintenance Monthly Maintenance social media package is an entry–level package geared to individuals and businesses. This starter package provides you with 1-2 status updates/week on up to two social networks, deleting of unwanted spam, accepting friend requests/following back and basic profile management. Content creation is your responsibility. Weekly contact and followup with you is always my priority, so is your social media.

If you are one of the lucky five, I will contact you within 48 hours to set up our appointment.

Let’s create more success with business social media TODAY!

Floating social media icon plugin

This floating social media icon plugin made me say wow. Acurax had me at hello.

 

Being in the business of social I needed something dependable, noticeable and interactive enough to garnish attention.  The Acurax floating social media plugin is IT.  Just introduced with update version 1.1.2 was an RSS feed option as well as many other free components.

 

Did you notice the plugins that slide diagonally from top left to bottom right that flawlessly scroll up and down with your screen when you arrived?  That is the Acurax floating social media icon plugin at work. Click any of them and a new tab opens up in any browser taking you to the other social network places I exist on.  Their support was amazing.  My support contact was Jasim Acurax, he’s the CEO, and took care of my question an concern immediately.

 

My advice is get it, get it NOW. Go here to get started using it with WordPress http://wordpress.org/extend/plugins/floating-social-media-icon/

 

The free version is great, the premium version is amazing, I recommend the premium version, check out all the details and a video here: http://www.acurax.com/products/floating-social-media-icon-plugin-wordpress/

 

Social media versus antisocial media

 

Social media uses web-based technology to transform and broadcast business monologues into social media conversations and interactions with customers. Social media management is what I do for you to maintain a customer connection, conversation and interaction on the web and through mobile devices using pictures information and the personality of the business to increase awareness.

 

Engaging with potential customers is no longer nice to have, it is a necessity! Consumers are curious creatures. We seek, we compare and then pick the best business. If your business is not social, you are missing customers.

 

The antisocial business is not engaged with customers. Yes many have social network profiles but are they experiencing interaction, getting feedback and inspiring customers to want and need more?

 

The antisocial business has a problem, doesn’t it?

 

Simple – let’s solve the problem.

 

Google, yes the behemoth of a search database makes it easy, start by visiting Think With Google – Real Time Insights

 

There are numerous ways to fix the antisocial business and turn them around.  For some, baby steps are the best; for others, leaps and bounds are called for.