Social Media is Enormous, Where is My Audience?

Your social media audience, customers and prospects are not on every social channel.  Focus your marketing strategy at the start on the places your customers and prospects are likely to use.

One easy way to tell which social networks are popular with your audience is asking them.

Here is an idea, start a poll at the receptionist desk. Ask your existing customers directly and record their response. It is the best source of data.

Looking at specific web analytics data to determine sources of traffic is another insightful source. See traffic from a specific network – that is where your target is.

Finally, ask social media fans and followers whether they also subscribe to your company newsletters or email promos. Email subscribers are your brand ambassador; thank them for promoting your social media in advance.

Facebook, Twitter and LinkedIn are the big three. Pick the social network with the most customers and start networking. Post valuable content, share links to articles about your industry; congratulate customers and competitors on milestones like anniversaries and birthdays.

 

 

The right approach is different for Facebook, Twitter and LinkedIn.

Facebook: Ultimately you need likes and activity on the Facebook Page to drive the post to be seen in the newsfeed. Develop a mix of content and share often with fans. Provide occasional promotions and share inside looks at life inside your company. Facebook is a place for fun and entertaining topics, ask a lot of questions to gain responses and comments.

Twitter: Special offers and deals are a draw for Twitter followers.  Your Twitter strategy is to feed influencers content that gives them something to retweet and share. Short commentaries to draw curiosity to your company as well as establishing a voice and personality go a long way. Prompt attention to replies and retweets as well as compliments and engaging others is a best practice.

LinkedIn: Lead generation is a focus of your LinkedIn connections. Engaging in group discussions, interactions via messaging and sharing reputable content is more effective than treating this as a sales channel.  Avoid the sell sell sell, focus instead on building reputation, nurturing connections and liking other shared content. Create then post original ideas, inside tips and share valuable articles are just a few steps to lead generation.

Tie social postings together; coordinate your Facebook updates, tweets and LinkedIn updates to build awareness for upcoming events, special promotions or product launches. Connect one or more networks together, set up your tweets to post to LinkedIn or vice versa. Auto schedule posts in advance based off your marketing plan.

Do you have any ideas to add? Please speak your mind, leave a comment below.

Flaws with Social Media

Yes there are flaws with social media, if you don’t see the flaws maybe you aren’t looking at social media posts from others, just your own.

What social media flaws should you avoid:

  • Accusatory/derogatory/mean posts
  • Misspelled/ALL CAPS/hard to read posts
  • Repetitive/sell sell sell/slimy intention posts
  • Nude/food in your teeth/stain on your shirt photos
  • Lying/bragging/false information anywhere
  • Narcissistic/me me me/mine mine mine language
  • Stalking/trolling/bullying/stalking – it is just wrong
  • Theft of content/theft of photos/fighting – don’t steal or fight online ever
  • Teenagers without monitoring/kids promoting drugs/sexy inappropriately staged photos – if I’m friends with your parent I will call them, you should too!

Need I continue?

Sadly we all know more than a few people who ask almost daily “did you see my post or photo or status update?”.  Ninety-nine percent of the time my answer is no, and I strategically ask them why. The question of why is powerful because it will help you to find out if it was a good post, bad post or if was just some exciting news you happened to miss.

Narcissism is fierce on the social web. Many users selfishly think people are reading and studying their every syllable, photo and check ins all the time. I recently showed an unnamed person how to view the news feed on Facebook – astonishingly they had no idea. For the past year they’ve only looked at their own timeline, not anyone elses waiting for comments and likes in frustration.

Shockingly certain friends stalk my various social media posts. Trust me I’m as boring as they come but it doesn’t help people from telling me personally how happy they are that x happened or that my photo of x was funny.  My comments are usually wow or thank you and immediately I ask how often they stalk my posts if it’s frequent enough.

Stalkers are creepy so if you do it stop. 

Oh and to freak out any stalkers who don’t think there is a way to see if someone views your Facebook page, yes there absolutely is a way to find out.  You have to know quite a bit about web coding and how to see the source of a page, then find specific numerical referencing to determine who views your page. So I know you’re stalking me and yes it’s very creepy.

Enough on stalkers.

Be professional, put your best stuff on the social web.  The more you represent your best self, the better you become.

So what to do?

Educate, teach, share in person also and be happy you know the formula.

Here is the social media formula. Help prevent flaws.

[Image] + [Engaging question] + [Call to action] + [Link]

You really can’t mess it up.

Please share this content below using one of the social media buttons. You may head off a stalker or help someone how to be better socially.

 

 

13 terrific social media business tasks

Social media is here to stay.

And, while interactive marketing has taken the lead in harnessing its power business can no longer afford to ignore it.

Core business social media to-do list:

1) Schedule posts frequently at popular social media times to get noticed more often

One of every ten self promoting posts should be you directly selling your business. The other nine posts should be conversational, pull ideas from the list below.

2) Use emotional words instead of boring

Words such as fabulous, extraordinary, terrific, never, exceptional, unbelievable, rogue, blatant, intrigue, mastery, and unreal do not need to be explained. They trigger emotion where you can plant your seed idea to trigger a sale at some point in your conversation.

3) Attract customers

Make it obvious why they need you because no other business will suffice.

4) Tell truths

Lies do not sell long term. A basic fact you know already.

5) Give advice

Good advice is memorable.  Helpful advice solving customer problems is the best kind.

6) Promote customer accomplishments

Niceties matter, they’re often returned and often remembered.

7) Be professional

The impression you make is sticky.  Make your impression the best, as often as possible.

8) Build authority

Authority builds reputation.  Reputation changes over time. Reputation built on authority lasts longer, like cement.

9) Engage customers actively, not passively

Customer opinion and conversation drive business.  Opportunity to have conversations, discussions and debate is prevalent.  Dive in and acquire new prospects.

10) Ask questions

Questions trick a response by offering solutions with your reply.

11) Be responsive and convert to value

No one likes to be ignored, write your response to convert a valuable proposition and sale.

12) Accept criticism, repair with solutions

Accepting criticism brings insight to solutions. Some of the best lessons learned are those we fear.

13) Follow, friend and acknowledge competitors

Know when competitors have sales, run yours the week before, during and after. Business that sell more survive longer.

14) Over deliver

Over deliver on what you said you would do. When customers get more than they expect in terms of satisfaction, a return is likely.

Most items listed seem simple enough, right?

Why?

You focused on succeeding.

Success follows those with a passion, especially when backed by truth.

The best business competitor will fail if dedicated to squashing you.

Over time, your business social presence will improve.

When?

That’s up to you.

If I have inspired you, call me to share your success.  Afraid to call, subscribe to my monthly newsletter.

Businesses who neglect social media miss business opportunities.

I love feedback; please leave your comment below.

What the social media manager satisfies

Comfort knowing social postings are relevant.

Is that all? No it is not.

Many have asked what a social media manager does, what role do they satisfy?

It’s an easy explanation and depends on the context of the question.

Business social media marketing puts products and services in front of your target customer audience. Social media methods, keywords and content reach your customer where they engage on the social web. Opportunities to reach and engage customers in one on one conversations is priceless.

Individual social media management is for reputation, professional image and impressions on profile networks like LinkedIn, Facebook and Twitter. They say it’s all in the settings because they matter. Separation or inclusion of business identities comes with pros and cons. Children, especially teens need guidance including monitoring on social media.

Like I said, it depends on the context of the question.

What thoughts does a social media manager have?

It’s all about clarifying and building your identity while actively engaging with someone else in a fun and relevant way.

Social media management by a professional is frequently neglected.

Here is just a partial list of what the social media manager satisfies:

  • Opportunity to be known/remembered
  • Relevancy
  • Presence
  • Social etiquette
  • Open communication and dialogue
  • Community management
  • In depth understanding of business/individual goals
  • Monitoring
  • Analysis of data
  • Coordination with other marketing initiatives
  • Up to date social topics, tends and tools
  • Interactive growth management and maintenance
  • Development of online strategy
  • Spam filtering
  • Google juice, yes social postings are indexed
  • That social media will be taken care of

Social media is a strategy worthy of a five to six digit salary varying throughout the USA.

How much time do you think the above tasks take?

Social media consulting is a service where a commitment to quality is actively promoted. It’s not competing with your core brand identity, nor seeking to change it in any way. It’s seeking to build with your audience what they should already know and love about you.

A social media manager (strategist) task list goes far beyond the updating of Twitter, Google Plus and other networks for clients. While they are part of the overall result, the extension of responsibility to collecting data, interpreting analytics results and figuring out the best means to increase the return on investment is more important.

Return on investment is key, business still needs money.

Individual social media impressions are remembered.  Maybe you shouldn’t be at a bar or drinking in every Facebook post, especially if posts go to LinkedIn?

If social media isn’t returning value or being measured to do something, then do it!

P.S. Consider hiring someone [click here to hire me] to take care of social media. Free the business owner to run the business.  Free the individual of worry about impressions made.

P.P.S.S. Read my blog [click here] for more insight into what I can do for you and then [click here to hire me].

Please share and comment below.

 

LinkedIn reputation 7 must use tips

LinkedIn. The neglected but very important social network.

Yes LinkedIn is used by job seekers. Move on if that’s why you landed here. I’m focusing on reputation and why it matters.

Reputation

LinkedIn is for showing off your reputation, curating reputation and yes marketing reputation with lead generation.

No it is not the slimy salesman lead generation you are presuming.

A quality reputation is developed from:

  • participating in LinkedIn discussions
  •  utilizing LinkedIn Applications
  •  joining LinkedIn Groups
  • engaging your connections through sharing and liking content.

Executive profiles that are stagnant, incomplete or just stuck in basic mode have no reputation.  No value. No leads.

LinkedIn

 

Why build reputation?

Credibility follows reputation.

Next steps (must haves):

  1. Complete your profile! Above all include a headshot professional image. So many users have set up profiles and have left them blank still set on the default image. What does that say about who you are and where you’ve worked?
  2. Set up a customized LinkedIn url such as mine: http://www.linkedin.com/in/mariahsnyder
  3. Grow your network. Waiting for users to find you, especially if you have an incomplete profile is futile. Join groups, search for alumni and business connections. Don’t be shy and especially don’t be spammy. Reaching out to group members will connect you to others with common interests. Instead of using the cookie cutter message provided by LinkedIn insert a personal message in your request to connect.
  4. Use the summary profile section to speak in the first person to viewers about yourself.  This summary section is like an about me page. It’s great web real estate that’s free to use. Use it to your advantage.
  5. Rearrange content modules using drag and drop sorting in a logical way.
  6. Include achievements along with your profile information such as awards, certifications and volunteer work.
  7. If you are a business owner, get your phone number on there. How else are potential customers going to reach you?
  8. Participate in group discussions, share content, like content, comment if you can.
  9. Ask someone else to proofread your profile then ask what their impression is.
  10. Consider including a video related to you or your business. People who view your video are more likely to agree with your reputation.

Viewers who arrive on a professional LinkedIn profile are more likely to give referrals and remember you and your company. Your reputation matters.

Recently my profile was professionally evaluated by someone else. I found the experience refreshing. I saw my profile from someone elses point of view.

Look at your profile from the other person’s point of view.

What reputation do they see?

Please share this post and leave me a comment or two.

Four Tips To Increase Your Twitter Followers

I strongly advocate that individual and especially business social media users target followers and engagement organically, via sharing valuable content, links and great information. Sometimes businesses just want to have big numbers, especially on Twitter. This guest post by Nate Atkins shares reasons why numbers matter.

Twitter, the numbers matter

Small business owners cannot underestimate the power of Twitter and the revenue a properly written and timed tweet can bring them. Though very few small businesses will ever accumulate the 35 million followers Lady Gaga or the 17 million of Kim Kardashian, marketing companies are willing to pay these individuals $100,000 or more to publish a sponsored tweet just for the exposure, according to a Wall Street Journal report.

Twitter can become a valuable asset to any company, blogger or socialite as the number of their followers increases. Branden Hampton, who founded @notebook on Twitter, told Smart Money he built a 4.4 million strong following in two years without spending any money on marketing. He said its possible to earn a six-figure income with a half-million followers. Here are some ways to increase your number of followers on Twitter.

photo by Eva Rinaldi Celebrity and Live Music Photographer

Twiends.com

One of the best kept secrets on the Internet when it comes to increasing your number of followers on Twitter is Twiends. This free service is like a virtual business card printing mechanism that subsequently hands said cards to thousands of individuals. In a nutshell, the applications lets users accumulate “seeds” every time they watch a video on Youtube or “like” a Facebook page. You can then use those seeds to, for lack of better term, buy followers. All you have to do is sign up for an account (you get 25 free seeds just for signing up) and, depending on how often you use it, could have a few hundred new Twitter followers in a matter of days.

Use Hashtags

Some people prefer to get followers the old-fashioned, organic way. Including #hashtags in your tweets exposes them to millions of Twitter users who would otherwise never see your thoughts. Small business owners should check what is trending locally and in their fields of business. Tweeters can tailor their trends to these specific subject matters simply by clicking the “change” link where trending items appear on your Twitter page.

Guest Postings

Writing for other blogs and websites exposes your name and brand to a whole new audience. Every guest post you write should include a link to your Twitter bio so readers can learn more about, and hopefully, follow you as well. Most websites that accept guest postings will post their policies about the process somewhere on their home page.

Follow “Autofollowers”

You may notice that there are some Twitter users with tens of thousands of followers, who also follow tens of thousands of people. Autofollowers automatically follow everyone who follows them, with the idea of attracting like-minded followers from the new followers’ following (say that three times fast). Some of these autofollowers are obviously spammers, as they only have a few followers in return. When you find one of these spam accounts, follow everyone who follows the spammer. These people are all likely autofollowers, and you’ll get a follow-back instantly.

Keep in mind, people are more willing to do business with and interact with those with thousands of followers. Just like the crowded bar is more likely to attract more patrons than the empty one across the street, the same goes for social media.

Guest post by Nate Atkins
Nate is a programmer and technology blogger living the dream in Silicon Valley.

Business social media dashboard tools

Businesses are busy doing business. Your business tasks include important things that must be done daily. Marketing must be one of those tasks especially in today’s competitive market but with all the other things to do it’s often neglected, right? Social media dashboard tools are key to success online.

If you aren’t online with a social presence engaging potential customers, you are letting them pass you by. Being on a social network and connecting with your customer audience is important.

What are you doing to get more time for marketing?

The social media dashboard just may be the tool you need to save that time. See what’s being said, manage your reputation and social media performance.


You know what’s awesome? It’s free, yeah I said free.

See the guy looking through the binoculars? He’s looking at you or maybe just past you to see the customers standing at your door. Looking past you is what you need to be ready to catch because if that other guy gets the customer before you, that is a bad thing.  Turn that customer around, get a social presence going and achieve the online presence you deserve.

Reputations matter, time matters and new customers who smile matter even more.

Marketing your business online will help you attain reputation and customers.

Advantage is what you need to free up time so you can reveal your marketing efforts in one place.

Your Social Media Problem Solved

Ever started in social media then been overwhelmed?

Do you find it hard to know what to post and when?

Ever said a blog is just too hard because you don’t know what to do?

Social media chaos, confusion and frustration?

Is this you?

Let me solve your problem with real solutions. Simple, effective and ready now.

Social media and relationships built on a solid foundation take time.

If you seek real solutions, real customers and business relationship building, keep reading.

So social media, that’s what we’re going to do – great. What is that exactly?

Social media [in 61 words; quote credit to David Merman Scott http://www.webinknow.com/2009/12/social-media-marketing-explained-in-61-words.html]
You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)     Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

So we’re clear we will use social media to earn attention, create something interesting and valuable and then we’re going to publish it online for free. Opportunity awaits, the customers are seeking you and if you are not on social media the customer may not find you.

itcantbedoneyesitcan

I read with interest an article by Tom Pick in July 2012 that I can’t help but reread. [ http://www.business2community.com/social-media/72-fascinating-social-media-marketing-facts-and-statistics-for-2012-0229237 ] The article had many interesting facts and statistics and discussed user statistics, lead nurturing and many social networks.

Studies show that customers using social media actively have a higher customer satisfaction rating.

Reports say that companies using social media are found faster.

Back to the social media issues you face. What do you do?

My best advice is consult with me, now before it’s too late. I’m your business expert in social media whose driven to make sure you aren’t overwhelmed, that you know what to post and when and you’ll realize a blog is easy. No more social media chaos, confusion and frustration. Maria is here, Maria knows what to do. Call me for a quote 315.706.4123

7 Reasons Why Affiliations Matter

Darren Rowse has the best definition of an affiliate marketer. [http://www.problogger.net/archives/2009/07/07/what-is-affiliate-marketing/]

“Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site.There are a number of forms of these types of promotions but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.Other variations on this are where you earn an amount for referring a visitor who takes some kind of action – for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.

Commissions are often a percentage of a sale but can also be a fixed amount per conversion.

Conversions are generally tracked when the publisher (you) uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies). Other times an advertiser might give a publisher a ‘coupon code’ for their readers to use that helps to track conversions.”

While affiliate marketing can be lucrative, for many it isn’t easy money.

Affiliations matter. Here’s why.

  • I’ve used many products for social media and rely on so many of them that I developed a page of resources. Many of the links included are affiliate links.
  • Because of the risk of turning my already engaged audience [you] off I try not to push hard. I use a whimsical approach and stay away from products that don’t relate to what I do. If you publish (push) quality, people like you will stay on my blog longer.
  • Each product I refer I’ve either used myself or I have directly communicated with a trusted colleague who’s used or tested it.
  • Grunt promotional work is done for me. Stuff such as banners, links and copy are easily available.
  • You don’t need a product, you need to pick which product is best to promote.
  • Affiliate clients bring more work to my business because it leverages my marketing efforts.
  • Affiliate programs rely on merchants who seek you to work for them. Check out Shareasales merchant program here: http://mariasconsulting.com/recommend/shareasale-merchant/

You my fair reader are important, my credibility matters.

 

Coffee matters too but that’s more of a necessity. One recent affiliation you need to check out is this one aptly titled Coffee Shop Millionaire – wow  CLICK HERE

 

Chris Brogan, the well known speaker, social media innovator and all around nice guy approved me to provide links to his Finding The Superpower of Flight Webjam (How To Give Yourself Permission, Build Your Brand and Live Your Dream). The 36 page workbook is embedded in the presentation, start your plan for world domination now. [deal ends soon so act fast!] Click here to register

 

Disclosure: My company, Maria Snyder Consulting may receive compensation from the companies whose products are presented on this page and site.

What do you think about affiliations? I’d love to hear what you have to say. Leave your reply below.