Social Media is Enormous, Where is My Audience?

Your social media audience, customers and prospects are not on every social channel.  Focus your marketing strategy at the start on the places your customers and prospects are likely to use.

One easy way to tell which social networks are popular with your audience is asking them.

Here is an idea, start a poll at the receptionist desk. Ask your existing customers directly and record their response. It is the best source of data.

Looking at specific web analytics data to determine sources of traffic is another insightful source. See traffic from a specific network – that is where your target is.

Finally, ask social media fans and followers whether they also subscribe to your company newsletters or email promos. Email subscribers are your brand ambassador; thank them for promoting your social media in advance.

Facebook, Twitter and LinkedIn are the big three. Pick the social network with the most customers and start networking. Post valuable content, share links to articles about your industry; congratulate customers and competitors on milestones like anniversaries and birthdays.

 

 

The right approach is different for Facebook, Twitter and LinkedIn.

Facebook: Ultimately you need likes and activity on the Facebook Page to drive the post to be seen in the newsfeed. Develop a mix of content and share often with fans. Provide occasional promotions and share inside looks at life inside your company. Facebook is a place for fun and entertaining topics, ask a lot of questions to gain responses and comments.

Twitter: Special offers and deals are a draw for Twitter followers.  Your Twitter strategy is to feed influencers content that gives them something to retweet and share. Short commentaries to draw curiosity to your company as well as establishing a voice and personality go a long way. Prompt attention to replies and retweets as well as compliments and engaging others is a best practice.

LinkedIn: Lead generation is a focus of your LinkedIn connections. Engaging in group discussions, interactions via messaging and sharing reputable content is more effective than treating this as a sales channel.  Avoid the sell sell sell, focus instead on building reputation, nurturing connections and liking other shared content. Create then post original ideas, inside tips and share valuable articles are just a few steps to lead generation.

Tie social postings together; coordinate your Facebook updates, tweets and LinkedIn updates to build awareness for upcoming events, special promotions or product launches. Connect one or more networks together, set up your tweets to post to LinkedIn or vice versa. Auto schedule posts in advance based off your marketing plan.

Do you have any ideas to add? Please speak your mind, leave a comment below.

Triberr and Social Reach

Triberr is a blog sharing social network that caught my interest a few years back. I remember it as clunky and buggy.

Fast forward to Fall 2013 and hello again Triberr your social reach really matters!

Ms. Ileane Smith of basicblogtips.com wrote a blog post named What Changed My Mind About Tiberr that reminded me of my Triberr account. Honestly mine had fallen off as inactive because of the previous issues.

Ms. Ileane discussed many important items such as sharing, interactivity and popularity. It was my inspiration to reactivate on Triberr. I find myself checking in every day or so. Hello reach – look at this screenshot of my personal profile!

maria-snyder-profile-triberr

Ms. Ileane wasn’t kidding.  Her Ms. Ileane Smith Blogging tribe reach is at 1M. The M means million.

Get on over to Triberr, renew or create your profile and spoof it up like I did with a header image and links. Begin to share blogs, comment on others and even ask questions as I have over the past few days.

Here is Ms. Ileane herself talking about Triberr.

 

Many users appear socially engaged, you will see active discussions, comments and free flowing ideas. The interface is fast, clean and easy to use. Become part of numerous tribes with common interests.  There is so much to offer, so much to gain and Triberr really is easy to use. Expect your reach to grow naturally over time as you continue to participate on this content rich network.

Have you thought about joining Triberr? Let me know in the comments below. 

Power blogging Jon Morrow has its secret

Few writers active in the blog-O-sphere capture more of their audience than Jon Morrow. You probably already know Jon’s writing because the style is simple yet effective enough to stick in your head. He reads your mind with each post, consistently making it seem like you need the information he just delivered to you in each blog post. Yes he writes for Copyblogger and yes he has the secret to building a popular blog.

Wait – Jon’s a blogger?

Yes and he is a genius with a witty sense of humor and great business sense. It’s why the posts he writes will speak to you on a psychic level. He doesn’t offer tricks, or fancy advice. Jon gives real time, truth to what makes your writing matter – so that you too will read your readers mind.

I can’t get him out of my head!

You’d never know that Jon resides in Mexico enjoying an ocean view because his writing makes it seem like he just met you, is your best friend and summarized information you need to know now – the mind meld trick just happens. It’s kind of nice to know that he knows what we are all thinking.

Jon has an OUTSTANDING series of videos and posts that explain on this guest blogging stuff that you can get by signing up here.  Some of the topics Jon covers are how to get your first 1000 email subscribers, SEO for bloggers and how to build an email list from nothing.

 

How to Quit Your Job, Move to Paradise and Get Paid to Change the World was a guest post Jon wrote for Problogger.com.

The following text is by Jon from a different article  on Copyblogger.com named Editor Admits to Sleeping with Readers and Recommends You Do the Same:

With 5,518 shares on Facebook and 2,365 tweets on Twitter, this is the most popular post I’ve ever written, and some folks are saying it’s their favorite post of 2011 … from any blog.

Why?

Because it’s about dreams.
Every blogger dreams of quitting their job and writing full-time. Every blogger dreams of moving to paradise and working from their laptop on the beach instead of a cubicle. Every blogger dreams of somehow, some way doing their own small part to change the world.
And I packed all three dreams into a single headline. It’s like taking pure Godiva chocolate, the world’s strongest espresso, and the finest scotch known to man, and combining them all into a single drink. The potency of it would damn near blow your head off.
Same thing happened here. People were so touched they burst into tears. One guy emailed to say he had been planning to commit suicide, and the post changed his mind.

It wasn’t my impeccable grammar that stopped him. It wasn’t my flawless spelling. It wasn’t even, I’m sorry to say, my devilish good looks.
And it wasn’t my dream.

It was his dreams.

His dreams, seen through a lens that made them seem achievable. All I did was build that lens.

 

Jon’s program is free, get it by signing up here. You have nothing to lose.

Want to learn more? Take up his offer to mentor with Guest blogging course it’s a BLATANT ENDORSEMENT. Go get the videos now if you’re serious about blogging for income. Nothing to lose no worries sign up here.

P.S.

Before you go, Jon has another web property, maybe you’ve heard of it, learn more about that here: http://boostblogtraffic.com/about/.

Your Social Media Problem Solved

Ever started in social media then been overwhelmed?

Do you find it hard to know what to post and when?

Ever said a blog is just too hard because you don’t know what to do?

Social media chaos, confusion and frustration?

Is this you?

Let me solve your problem with real solutions. Simple, effective and ready now.

Social media and relationships built on a solid foundation take time.

If you seek real solutions, real customers and business relationship building, keep reading.

So social media, that’s what we’re going to do – great. What is that exactly?

Social media [in 61 words; quote credit to David Merman Scott http://www.webinknow.com/2009/12/social-media-marketing-explained-in-61-words.html]
You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)     Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

So we’re clear we will use social media to earn attention, create something interesting and valuable and then we’re going to publish it online for free. Opportunity awaits, the customers are seeking you and if you are not on social media the customer may not find you.

itcantbedoneyesitcan

I read with interest an article by Tom Pick in July 2012 that I can’t help but reread. [ http://www.business2community.com/social-media/72-fascinating-social-media-marketing-facts-and-statistics-for-2012-0229237 ] The article had many interesting facts and statistics and discussed user statistics, lead nurturing and many social networks.

Studies show that customers using social media actively have a higher customer satisfaction rating.

Reports say that companies using social media are found faster.

Back to the social media issues you face. What do you do?

My best advice is consult with me, now before it’s too late. I’m your business expert in social media whose driven to make sure you aren’t overwhelmed, that you know what to post and when and you’ll realize a blog is easy. No more social media chaos, confusion and frustration. Maria is here, Maria knows what to do. Call me for a quote 315.706.4123

7 Reasons Why Affiliations Matter

Darren Rowse has the best definition of an affiliate marketer. [http://www.problogger.net/archives/2009/07/07/what-is-affiliate-marketing/]

“Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site.There are a number of forms of these types of promotions but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.Other variations on this are where you earn an amount for referring a visitor who takes some kind of action – for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.

Commissions are often a percentage of a sale but can also be a fixed amount per conversion.

Conversions are generally tracked when the publisher (you) uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies). Other times an advertiser might give a publisher a ‘coupon code’ for their readers to use that helps to track conversions.”

While affiliate marketing can be lucrative, for many it isn’t easy money.

Affiliations matter. Here’s why.

  • I’ve used many products for social media and rely on so many of them that I developed a page of resources. Many of the links included are affiliate links.
  • Because of the risk of turning my already engaged audience [you] off I try not to push hard. I use a whimsical approach and stay away from products that don’t relate to what I do. If you publish (push) quality, people like you will stay on my blog longer.
  • Each product I refer I’ve either used myself or I have directly communicated with a trusted colleague who’s used or tested it.
  • Grunt promotional work is done for me. Stuff such as banners, links and copy are easily available.
  • You don’t need a product, you need to pick which product is best to promote.
  • Affiliate clients bring more work to my business because it leverages my marketing efforts.
  • Affiliate programs rely on merchants who seek you to work for them. Check out Shareasales merchant program here: http://mariasconsulting.com/recommend/shareasale-merchant/

You my fair reader are important, my credibility matters.

 

Coffee matters too but that’s more of a necessity. One recent affiliation you need to check out is this one aptly titled Coffee Shop Millionaire – wow  CLICK HERE

 

Chris Brogan, the well known speaker, social media innovator and all around nice guy approved me to provide links to his Finding The Superpower of Flight Webjam (How To Give Yourself Permission, Build Your Brand and Live Your Dream). The 36 page workbook is embedded in the presentation, start your plan for world domination now. [deal ends soon so act fast!] Click here to register

 

Disclosure: My company, Maria Snyder Consulting may receive compensation from the companies whose products are presented on this page and site.

What do you think about affiliations? I’d love to hear what you have to say. Leave your reply below.

Lost posts and lessons learned

Two month old backups meant lost content for me yesterday. Five posts are gone, poof.

Yesterday morning my website host, iPage notified me that my site was creating a huge server load and suspended service.

For a site that receives around 500 hits per month I knew immediately it wasn’t something I did. Yes my last blog post was stellar and was higher on the traffic scale but it wasn’t enough to cause iPage to shut my site down.

iPage support could tell that something within my index.php file was causing the issue. That meant a full re-install of WordPress and recreating my content from a two month old backup database file.  The support iPage provided during the re-installation was professional. iPage has the best support 24/7 year round.

All together my reestablish process took hours. Time was lost and the missing posts will be recreated within a few days because of my RSS feed.

My RSS feed may just have saved the day. I subscribe to my own RSS feed as an email backup of my posts. That RSS feed may have saved the day.

Lessons learned:

  • Don’t rely on email backups
  • Backup more than quarterly
  • Know how to restore your site before you begin
  • Save images on a hard disk not just on your site

Yeah there were more lessons, like not cursing at inanimate objects etc.

affiliate_link

Thinking of a new website host? Get iPage.

 

Squidoo

Squidoo is an evolving community that started in 2005. It’s a brain child of Seth Godin, an absolutely brilliant marketer. The founders used their saavy skills to connect a pool of writers with a desire to earn money through modules that earn commissions such as Amazon and Ebay.

Squidoo leaks engagement and is addicting if you are a writer. It fills a need to write about non social media topics.

When you write articles on Squidoo, they must be unique, useful and updated. The articles are lenses, and are focused on one topic.

My Squidoo lens page http://www.squidoo.com/lensmasters/mariasconsulting

Search engines are smart, they know unique quality content and so does the amazing editorial team at Squidoo.  My posts there are quazi-experimental and a lot more personal. I strive to update them as each topic evolves. It has a social component with it’s own liking system. Give Squidoo a try.

Here are a few of my posts, please stop by and give them a Squid-like.

http://www.squidoo.com/asthma-is-not-controlling-me-i-control-it

http://www.squidoo.com/coffee-and-money

http://www.squidoo.com/lens-titles

http://www.squidoo.com/mom-the-certified-public-accountant

http://www.squidoo.com/cheer-mom

Mirror Mirror On The Wall

Who’s the fairest of them all? It was a huge question and it came with big answers didn’t it? Mirror customer relationships on your targeted audience and you hit the mark.

Are your business customers on social media? Are they searching for your business online? If you answer yes to either of these, you need a social media plan and goals because it will help your customer find you.

Here is where you begin with social media, we don’t get online for quite a while [after the photo]:

Your audience is on social media. Figure out where they are. If you are seeking college students, they’re on Twitter, Facebook and Foursquare. Seeking professionals employed or otherwise, look seriously at Linked In. Seeking the Mom crowd, look at Facebook and Pinterest.  If you sell pretty stuff, look at Pinterest and Instagram. If you’re something in between or don’t know, Google Plus fits everybody. Why? Because it’s Google and I get into that later.

You now need to listen, watch and observe your customer audience. Your observations occur in face to face conversations, in phone consultations or simply watching customers in your place of business. Ask questions of your customers, do they use social networks? What is their favorite network?  Are they using smart phones? Customers using smart phones probably are actively engaged on one or more social network. What networks are your employees on? Simple and easy to figure out, do an anonymous survey of customers and employees.

Have an executive brainstorming meeting. The brainstorm can happen in fifteen minutes or longer. Decide where you found your customer online and what your customer needs [hopefully they need you].  You need to develop a perspective of fulfilling your customers need. Think in terms of YOU not I because if you start talking in the first person, you will be selling, slimy and loose the attention of your customer. Your customer matters and needs you and your product or service. This social thing is about them not I. Clear? The conceptual idea should be evolving, a plan is emerging.

Where are we so far? We found our audience, we’ve studied them, listened and asked questions. We’ve brainstormed and focused on the audience who needs you. A considerable amount of time has passed. You still haven’t actually activated your social account yet, with me?

Here is the actionable part of a plan. I call this phase the three D’s.  Dedicate time to post, share, link, comment and engage customers. Designate the people, owner or person to take care of it for you. Demonstrate your willingness to respond to criticism  and accept suggestion because you will get it. There are many scheduling applications such as online calendars that can text, beep or alert you to the timing of posts, shares, links, comments and engaging activities. Encourage the use of Google alerts to monitor when your business name or product/service appears online.

Find your competitors social profiles and lurk, listen and see what they’re doing. It’s ok to take notes. Once you go live, yes we will follow them, circle them and even like their page (as a clicking process). We may even say hello in a comment. [Ninja trick that will get some awareness out there] We still have a lot to do before going live.

During the brainstorming sessions, many ideas evolved. You developed a conceptual idea about who you will be online didn’t you? In any new event with a business, there needs to be a build up of excitement. This is where you start telling your customers about your new [secret] without telling them about the [secret]. Name the [secret] your big secret, the big shh, the new and exciting [secret] don’t tell anyone about a Google Plus page or social media page, keep it secret. They already have the idea because you planted a seed during your observation phase when you asked questions. Mystery sparks curiosity and curiosity sparks desire. You need and want curiosity and desire.

Seth Godin’s blog post titled Long-term Manipulation Is Extremely Difficult makes a great point about easy and difficult. It applies to our strategic social media process:

In the short run, it’s easy.

It’s easy to fool someone or lie to them or give them what they think they want. It’s easy to write a great block of copy, to sell on credit, to grab the attention of the mob.

Not so easy: to build mutually profitable long-term relationships that lead to satisfaction, trust and work worth doing.

Lincoln was right about fooling people, but along the way we often forget that while trickery is easy, the longer path of keeping your promises is far more satisfying and stable.

[END]

We’re working on the not so easy part. To build mutually profitable long-term relationships that lead to satisfaction, trust and work worth doing. That build takes time. How much time and effort depends on you.
There ain't no mountain high enough Fernando Rodríguez via Compfight

Our profile isn’t live yet. The plans are evolving and we’re getting closer. Continue on to the next page for further reading.

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Video results are in


Video is powerful for business social media. The quick answer, feedback and visual are immediately personal. YouTube provides free analytic data to measure views, engagement and demographics.

 

My children inspired me to make my first social media video.  They create aewsome videos of mermaid scenes, dramatic acting and just silly parodies. They wanted me to be funnier, I chose to be more professional.

 

 

The opportunity to incorporate video in your business social media campaign is at your fingertips.  YouTube is flexible and even has videos available showing how to best use YouTube.  Opportunity is yours, it’s out there, you need to reach your audience on a personal level.

 

Here are steps to incorporate video into your business social media:

  • Find an interesting topic about your business such as business history, location information, sales or promotions
  • Develop a simple two minute dialogue, make it simple and conversational
  • Consider your audience and speak to them
  • Sign up for a YouTube account “click here”
  • Comb your hair, dress well and check your teeth
  • Record your video and watch it before you publish
  • On the description field place your web address starting with http:// so that the link is clickable
  • Fill out relevant information
  • Make the video public
  • Post the video using the YouTube url to your website and other social platforms
  • Ask for comments and feedback

The video process was easy, the courage to hear your own voice and see your face was harder.

Please leave your comment below, [does my voice really sound like that]?

Connections

Connections are important for Social Media Management. Do you have the right people, clients, and customers receiving your Social Media updates, posts, tweets and links?

 

Managing social media is not about getting thousands of followers as fast as possible, it is about making the right connections. A target market is what is desired isn’t it? I know how to obtain the right connections. Connections should be focused on location, timing and a planned strategy.


There are many ways to obtain followers to make random connections, that’s easy. Just Google the topic and you will see for yourself. There are also ways to attract attention. Is your Social Media Strategy planned to target a specific region, audience or other target market to attract attention? If it is not, then you need Maria Snyder Consulting.

 

I’ve taken many courses on marketing while obtaining my public accounting degree and through training seminars. Product, price, place and promotion, those marketing principles have applied for ages. I expect any strategy you have would involve most of these core principles in the plan. If your plan doesn’t, take the time to rethink it.


What do you do if you haven’t made the right connections applying core market principles? You contact me to discuss what is next, to refocus your efforts and to get started along the right road. My Dad had an interesting saying that went; “if there is a fork in the road, take it”. He meant that you have to keep going forward, no matter what. Standing there pondering which way to go is futile.