Here Is Why You Are Failing At Social Media

Succeeding at social media takes work and time.

Failing at social media is easy.

If you want to fail skip this list and move along.

Want to succeed? Read on, here’s what not to do.

  • No plan was set up to define what success is from the beginning so that you are measuring results from the start and judging what works and what dosen’t.
  • You haven’t listed your location, address or phone number in the social profile.…how will they know where you are and what number to call?
  • No description is provided of what the company does or what it sells….customers are not mind readers.
  • Your main website is not social media friendly….how do I share this or tweet about it?
  • No client testimonials….am I their first customer?
  • You haven’t included any calls to action such as click here or the occasional buy this post.
  • You haven’t posted in a month – or longer….are you closed?
  • Few likes, followers, circles or listings….maybe they’re bad?
  • You post bad or offensive jokes….maybe you’re not as funny as you think?
  • You post constantly. Many posts about selling too often….why are they desperate for customers?
  • You forgot to post when the sale starts and ends….I wish you had posted, I would have bought it on sale!
  • You have no photos or the photos are terrible.
  • The posts are always about you.…what about the customer, do they matter?
  • Lack of value sharing in the form of news articles or snippets of valuable information.
  • No reciprocation of likes, shares or congratulatory posts.
  • Misspelled words appear unprofessional. Bad grammar will too.
  • Misuse of proper capitalization in sentence structure. Each sentence starts with a capital letter and ends in a period….What grade did they finish school at?
  • POSTS IN ALL CAPITAL LETTERS means you’re yelling. Please stop.
  • Excessive use of itinialisms such as LOL, TTYL, TTFN, CYL, FYI are annoying.
  • Excessive smile faces or 8.) and :…) are reserved for texting.
  • Swearing, cursing or offensive language is awful. So are posts done with anger.
  • Negative opinions of competitors or complaining will be misinterpreted.
  • Lying, plagiarism and stealing photos and content is wrong, especially online you can be sued.
  • Gossiping is also pretty bad. Rumor spreading is also….I can’t believe they said that?

Are you guilty? I think all of us are guilty of at least one, or two….ok so move on, think positively about social media and stop failing!

Optimism and Social Media

Many friends, colleagues and family have commented that I am optimistic. I have a talent for viewing the glass half full, it is in my nature actually. A positive attitude may not solve all of your problems, but it will annoy enough people to make it worth the effort. So sorry if I ever annoy anyone with my persistent positivity.

Recent buzzing in Social Media within the online marketing community is optimization through the use of social media. Networking and connecting with friends and family has grown by leaps and bounds using social media. Businesses are catching on, they are optimistic about the desire to place their product, idea or service at the top of potential consumers mind. After all being “top of mind” is where businesses want to be.

Social networks come into play in a big way. Studies show that people check Facebook, Myspace, Linked in, Twitter and other networking sites frequently, some check in hourly. Checking in is done via phone, at work and at home. The connections made are important. What is said within your connections are important. People with similar likes and ideologies tend to group together and increase their social network size. Social Media use can be a vehicle to boost exposure which will increase a web presence.

What is Social Media Optimization? It is not being positive about the use of social media it is more about optimizing exposure of yourself or businesses using social media networks to expand and increase a web presence. Social Media Optimization works, it has been time tested and proven. Do not confuse it with SEO (search engine optimization) which is key to get yourself or your business noticed. If you are not familiar with SEO, Google it. I am not an expert in that field. I asked questions of a colleague and do use SEO, you should also.

Contact me for help with your specific Social Media Optimization needs. I promise to put a positive spin on your brand ~ wink wink.