Social Media Goodness ALS

#IceBucketChallenge
#StrikeOutALS
#ALSIceBucketChallenge

What a wonderful phenomenon the ice bucket challenge is. Raising money and awareness to fight and cure ALS is social media goodness.

Me personally, I simply wrote a check. I’ve known someone who lost their fight with the disease.

Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed. [source: http://www.alsa.org/about-als/what-is-als.html]

Join me in making a donation, visit the ALS website then select the donate button.

I’m growing weary however, many respondents are neglecting to mention ALS in the process. None the less, most affiliate the challenge with ALS. When we see someone dump water on their head, then name others we know what it’s for, right?

Many charitable causes turn to social media to spread their campaign news. The reach of social media is powerful, good news spreads.

Seek the goodness in your social surfing. Since donating the annoying videos I see of ice water dumped on top of random heads isn’t as annoying.

Did you need to wear a bikini though? Promote ALS not a lack of clothing.

hawking ALS

Learn about the remarkable Stephen Hawking here who suffers from the disease: http://www.hawking.org.uk/index.html

Instagram #Social Savvy Visuals Wow

Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. [via http://en.wikipedia.org/wiki/Instagram]

Instagram is where savvy businesses focus outreach.

  1. Instagram via the PC or a smart phone application is free
  2. Integration with Facebook, Twitter, Tumbler, Flikr and Mixi is easy
  3. Sharing is fast and efficient
  4. Filters transform mediocre mobile photos to professional looking snapshots
  5. Current Instagram monthly active users surpass 200 million just behind Twitters 255 million
  6. Instagram management believes growth will soon eclipse 1 billion
  7. Multiple ways to reach your target audience with video, text and photos
  8. User growth doubles every year
  9. Facebook owns it
  10. Two-thirds of Instagram users are outside the United States of America
  11. It’s fun to use

Instagram profiles are neglected, so are posts highlighting important calls to action.

Do visitors know what you do, who you are or what services you offer?

What does my profile say? Instagram

Instagram profile photo

My desire is that you know right away what I do and where to find my services.

Business growth begins as a desire from a customer.

Instagram forges a connection between personal and business. Customers know you are real, that your passion is making them happy and that you exist in many forms. Not many like fake people or fake business do they?

Tips and savvy outreach ideas:

  1. Complete your bio with relevant information, your website is a must
  2. Include informative text with each video and photo
  3. Ask for a double tap
  4. Share offers and discounts
  5. Use Instagram direct for privately shared photos or videos
  6. Run contests and giveaways
  7. Use hashtags
  8. Promote local success stories
  9. Take candid photos of your pets to share once in a while
  10. Develop a unique short hashtag for your business
  11. Post a photo of your QR tag
  12. Make a video of walking in to your location from the street right into the front door
  13. Have fun with photos, be goofy and keep a smile on your face
  14. Like others photos to engage your customers

 

 

5 Socially Adaptable Web Efforts

Web authors reach audiences with strong, clear positive messages. Customers are who we strive to reach within the ever morphing web-o-sphere.

Social media networks change, it’s inevitable.

It seems like every few months social networks change dimensions, add new features or create new ways to share. Some just go away – poof….

What’s a person to do?

Here are 5 or 7 socially adaptable efforts:

  • use paid advertising on a rotating basis
  • focus on core marketing objectives
  • follow common sense rules
  • be nice, courteous and complimentary
  • outreach with a solution
  • remain actively engaged
  • don’t place all your eggs in one social network basket

Social networks are businesses, right! Advertising is how they make money, so use it. Your advertising budget doesn’t have to be huge, experiment and spend what you can afford, you may be surprised at the result.

Remaining focused on core market objectives keeps you moving toward goals instead of focusing on how the changed social network impacts you. Flip it and focus.

All networks have rules, so follow them. It makes common sense.

Being nice, courteous and complimentary is memorable because you make people feel welcomed, comfortable and valuable. People remember how you make them feel and will come back for more if they like that feeling.

I dont always socialize

Solutions to problems are what many customers seek. Retain customers and gain more by using outreach with a solution in mind.

Actively posting, listening with response and conversation will keep you involved, informed and ready to garner new or old customer attention.

Changes to social networks is expected, they are afterall in business to make money with a desire to adapt to changes in our behaviour. Keeping all of your efforts to one social network is tricky because not all of our customers are just on one network, are they? There are nuances to Twitter that don’t apply to Facebook that don’t apply to Google Plus. So being on a couple networks spreads your business awareness to more than one playing field. If that one network merges with another or just goes away or loses popularity your game can still continue.

Why shouldn’t social networks change?

Social network evolution is a means to improve.

How do you confirm details of social network changes.  Some sources include Social Media Examiner, Hubspot, Social Media Topics at Alltop and Google. Most social networks themselves have information available to determine recent changes such as image sizes and post parameters.

What’s your thought on this topic. I’d love to hear what you have to add. Please speak your mind and post a comment below.

 

 

 

Triberr and Social Reach

Triberr is a blog sharing social network that caught my interest a few years back. I remember it as clunky and buggy.

Fast forward to Fall 2013 and hello again Triberr your social reach really matters!

Ms. Ileane Smith of basicblogtips.com wrote a blog post named What Changed My Mind About Tiberr that reminded me of my Triberr account. Honestly mine had fallen off as inactive because of the previous issues.

Ms. Ileane discussed many important items such as sharing, interactivity and popularity. It was my inspiration to reactivate on Triberr. I find myself checking in every day or so. Hello reach – look at this screenshot of my personal profile!

maria-snyder-profile-triberr

Ms. Ileane wasn’t kidding.  Her Ms. Ileane Smith Blogging tribe reach is at 1M. The M means million.

Get on over to Triberr, renew or create your profile and spoof it up like I did with a header image and links. Begin to share blogs, comment on others and even ask questions as I have over the past few days.

Here is Ms. Ileane herself talking about Triberr.

 

Many users appear socially engaged, you will see active discussions, comments and free flowing ideas. The interface is fast, clean and easy to use. Become part of numerous tribes with common interests.  There is so much to offer, so much to gain and Triberr really is easy to use. Expect your reach to grow naturally over time as you continue to participate on this content rich network.

Have you thought about joining Triberr? Let me know in the comments below. 

13 terrific social media business tasks

Social media is here to stay.

And, while interactive marketing has taken the lead in harnessing its power business can no longer afford to ignore it.

Core business social media to-do list:

1) Schedule posts frequently at popular social media times to get noticed more often

One of every ten self promoting posts should be you directly selling your business. The other nine posts should be conversational, pull ideas from the list below.

2) Use emotional words instead of boring

Words such as fabulous, extraordinary, terrific, never, exceptional, unbelievable, rogue, blatant, intrigue, mastery, and unreal do not need to be explained. They trigger emotion where you can plant your seed idea to trigger a sale at some point in your conversation.

3) Attract customers

Make it obvious why they need you because no other business will suffice.

4) Tell truths

Lies do not sell long term. A basic fact you know already.

5) Give advice

Good advice is memorable.  Helpful advice solving customer problems is the best kind.

6) Promote customer accomplishments

Niceties matter, they’re often returned and often remembered.

7) Be professional

The impression you make is sticky.  Make your impression the best, as often as possible.

8) Build authority

Authority builds reputation.  Reputation changes over time. Reputation built on authority lasts longer, like cement.

9) Engage customers actively, not passively

Customer opinion and conversation drive business.  Opportunity to have conversations, discussions and debate is prevalent.  Dive in and acquire new prospects.

10) Ask questions

Questions trick a response by offering solutions with your reply.

11) Be responsive and convert to value

No one likes to be ignored, write your response to convert a valuable proposition and sale.

12) Accept criticism, repair with solutions

Accepting criticism brings insight to solutions. Some of the best lessons learned are those we fear.

13) Follow, friend and acknowledge competitors

Know when competitors have sales, run yours the week before, during and after. Business that sell more survive longer.

14) Over deliver

Over deliver on what you said you would do. When customers get more than they expect in terms of satisfaction, a return is likely.

Most items listed seem simple enough, right?

Why?

You focused on succeeding.

Success follows those with a passion, especially when backed by truth.

The best business competitor will fail if dedicated to squashing you.

Over time, your business social presence will improve.

When?

That’s up to you.

If I have inspired you, call me to share your success.  Afraid to call, subscribe to my monthly newsletter.

Businesses who neglect social media miss business opportunities.

I love feedback; please leave your comment below.

Time and billing social media value

I recently read the e-book Breaking the Time Barrier by Mike McDerment, the co-founder and CEO of Freshbooks expecting to further my time management skill set. Instead I stumbled into being wowed by what Mike wrote. It was his story not the topic that inspired me to write this post.

What this e-book did was put in perspective a value based pricing model. Maybe that’s why some of my pricing is per hour per task and some is a flat monthly fee based on value. It didn’t focus on time management, but on billing for the value received for the price.

Time management as I mentioned wasn’t my problem. A concern over price was.

 

value, not control Will Lion via Compfight

 

Pricing is a common business concern. Are you charging too much or not enough? Are there too many options? I’ve struggled with it myself which is what inspired this honest blog post.

How valuable is your business presence, or impression, or customer memory? If the answer isn’t known, maybe you need to hold off on starting your business to figure it out.

As a volunteer educator at a prestigious community college, I strongly advocate that social media be one important component to their business plan. Social media opportunity offers business an avenue to engage their customer audience using social media.  Pricing based on any viable business requires a value based approach.

Why value you ask? Because of you don’t assign a value to how much money you need to take in to pay the utility bill then your business may not make enough money to continue operating.

I recently looked at my pricing very closely. When I first set it up I looked at my competitors but didn’t mirror their pricing. Instead I figured out how valuable my services were and asked more than a few different companies verbally how much they thought it was worth. Using those numbers and factoring in time, my pricing emerged. Many competitors continue to show a bronze, silver or gold pricing tier, or they show none at all. A gasp is my response.  How would any customer know how much to budget when they hire these competing businesses?

Many business services are unique. Past customers have hired me to do everything top to bottom. Others want very specific tasks taken care of or for service as an advisor at an hourly rate. That metallic pricing tier did not fit my customers needs. However, my current pricing model does.

Customer satisfaction is what matters most. For me it is intrinsic in my social media value.

 

What the social media manager satisfies

Comfort knowing social postings are relevant.

Is that all? No it is not.

Many have asked what a social media manager does, what role do they satisfy?

It’s an easy explanation and depends on the context of the question.

Business social media marketing puts products and services in front of your target customer audience. Social media methods, keywords and content reach your customer where they engage on the social web. Opportunities to reach and engage customers in one on one conversations is priceless.

Individual social media management is for reputation, professional image and impressions on profile networks like LinkedIn, Facebook and Twitter. They say it’s all in the settings because they matter. Separation or inclusion of business identities comes with pros and cons. Children, especially teens need guidance including monitoring on social media.

Like I said, it depends on the context of the question.

What thoughts does a social media manager have?

It’s all about clarifying and building your identity while actively engaging with someone else in a fun and relevant way.

Social media management by a professional is frequently neglected.

Here is just a partial list of what the social media manager satisfies:

  • Opportunity to be known/remembered
  • Relevancy
  • Presence
  • Social etiquette
  • Open communication and dialogue
  • Community management
  • In depth understanding of business/individual goals
  • Monitoring
  • Analysis of data
  • Coordination with other marketing initiatives
  • Up to date social topics, tends and tools
  • Interactive growth management and maintenance
  • Development of online strategy
  • Spam filtering
  • Google juice, yes social postings are indexed
  • That social media will be taken care of

Social media is a strategy worthy of a five to six digit salary varying throughout the USA.

How much time do you think the above tasks take?

Social media consulting is a service where a commitment to quality is actively promoted. It’s not competing with your core brand identity, nor seeking to change it in any way. It’s seeking to build with your audience what they should already know and love about you.

A social media manager (strategist) task list goes far beyond the updating of Twitter, Google Plus and other networks for clients. While they are part of the overall result, the extension of responsibility to collecting data, interpreting analytics results and figuring out the best means to increase the return on investment is more important.

Return on investment is key, business still needs money.

Individual social media impressions are remembered.  Maybe you shouldn’t be at a bar or drinking in every Facebook post, especially if posts go to LinkedIn?

If social media isn’t returning value or being measured to do something, then do it!

P.S. Consider hiring someone [click here to hire me] to take care of social media. Free the business owner to run the business.  Free the individual of worry about impressions made.

P.P.S.S. Read my blog [click here] for more insight into what I can do for you and then [click here to hire me].

Please share and comment below.

 

Social media pain prevention plan

Social media without a plan is painful.

Some have spent a decade managing social media, learning, and engaging audiences. After feeling awkward, an aaah – ha moment occurs when they simply start writing ideas down. With those ideas a plan evolves then success is evident because it’s in your plan.

So where do you start with social media?

Let’s start with an idea that builds your plan.

Focus the idea on next week’s business at hand.

Make the idea a task.

Create three more tasks related to the first one.

End each with the word success.

Did you write them down?

These tasks are your plans for social media.

Form tasked ideas as conversational sentences.  Ask a related questions or evolve them into a multiple choice selection quizzes. These are your posts.

Locate simple images that relate to your ideas.

 

Simple.

Get started on one network and one only to begin, my best advice is Google Plus.

Log in to your account and post at 12:25pm Monday, 8:15pm Thursday and 4:30pm Friday.

Respond, react and enjoy the knowledge that it’s easier to perform under a plan.

Going forward, focus on 2-3 posts per week spread out like the example above.

Rinse, recycle and repeat!

Planning is not complicated it’s directional. Follow the plan. Your destination will be achieved.

 

Kennedy Bridge Ville Miettinen via Compfight

Business social media dashboard tools

Businesses are busy doing business. Your business tasks include important things that must be done daily. Marketing must be one of those tasks especially in today’s competitive market but with all the other things to do it’s often neglected, right? Social media dashboard tools are key to success online.

If you aren’t online with a social presence engaging potential customers, you are letting them pass you by. Being on a social network and connecting with your customer audience is important.

What are you doing to get more time for marketing?

The social media dashboard just may be the tool you need to save that time. See what’s being said, manage your reputation and social media performance.


You know what’s awesome? It’s free, yeah I said free.

See the guy looking through the binoculars? He’s looking at you or maybe just past you to see the customers standing at your door. Looking past you is what you need to be ready to catch because if that other guy gets the customer before you, that is a bad thing.  Turn that customer around, get a social presence going and achieve the online presence you deserve.

Reputations matter, time matters and new customers who smile matter even more.

Marketing your business online will help you attain reputation and customers.

Advantage is what you need to free up time so you can reveal your marketing efforts in one place.

Your Social Media Problem Solved

Ever started in social media then been overwhelmed?

Do you find it hard to know what to post and when?

Ever said a blog is just too hard because you don’t know what to do?

Social media chaos, confusion and frustration?

Is this you?

Let me solve your problem with real solutions. Simple, effective and ready now.

Social media and relationships built on a solid foundation take time.

If you seek real solutions, real customers and business relationship building, keep reading.

So social media, that’s what we’re going to do – great. What is that exactly?

Social media [in 61 words; quote credit to David Merman Scott http://www.webinknow.com/2009/12/social-media-marketing-explained-in-61-words.html]
You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)     Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

So we’re clear we will use social media to earn attention, create something interesting and valuable and then we’re going to publish it online for free. Opportunity awaits, the customers are seeking you and if you are not on social media the customer may not find you.

itcantbedoneyesitcan

I read with interest an article by Tom Pick in July 2012 that I can’t help but reread. [ http://www.business2community.com/social-media/72-fascinating-social-media-marketing-facts-and-statistics-for-2012-0229237 ] The article had many interesting facts and statistics and discussed user statistics, lead nurturing and many social networks.

Studies show that customers using social media actively have a higher customer satisfaction rating.

Reports say that companies using social media are found faster.

Back to the social media issues you face. What do you do?

My best advice is consult with me, now before it’s too late. I’m your business expert in social media whose driven to make sure you aren’t overwhelmed, that you know what to post and when and you’ll realize a blog is easy. No more social media chaos, confusion and frustration. Maria is here, Maria knows what to do. Call me for a quote 315.706.4123