Client social media formula

What is the client social media formula and how do I use it [NOW]?

Do you struggle with what to post or how to post? If yes this formula is for you.

Customer interest is what we seek. We seek to be effective and nurture customer interest.

The formula is easy for all social messages:

[Image] + [Engaging question] + [Call to action] + [Link]


It’s important to think of the post in terms of layers, like a delicious sandwich.

  • Images should preferably be square. Studies show square images are more effective.
  • Engaging questions should be under 100 characters. Short and sweet.
  • A call to action matters. Tell the reader what to do.
  • Your link should be relevant to the customer.

Next apply the formula to your engagement calendar. Most social networks allow scheduling – do it.

Why wouldn’t you write out your messaging in one sitting to save time? Plan messages for a few weeks, a month or even longer.

One week’s message planning should take 20 minutes to an hour.

I prefer to use Hootsuite a perfect tool to manage social media.


HootSuite Solution Partner social media

[TACTICAL TIP] Use a spreadsheet with formula capability to prepare the calendar. Include a formula to count characters. Keep track of message length so they remain short and within limits [140/100] Drag and drop your messages right into the social network post field.

  • Focus on popular days of the week depending on your brand. Develop a theme around days of the week.
  • Plan out holidays, trivia, key dates and sales using messages effectively.
  • Consider a content review process so an independent viewer can judge if the content is clear and not to salesy.

Do you need a photo for every post? No. You do need text on every one yes.

The text is what many customers say is the hardest, especially questions. Here are some examples for you:

{from a radio station twitter feed} What throwback song do you want @djawesome to play at noon? Tweet us your requests

{from a skin care company Facebook post} Would you rather have [a] a good hair day or [b] a good skin day and why?

{from Disneyland’s Facebook post} Mickey is awaiting your arrival. When will you be visiting him next?

{from Disney’s Facebook again} Today is national hot dog day. What is your choice at Disney Land resort hotdog or corn dog?

[TACTICAL TIP] Use spell check, read message out loud and read the message backwards to see spelling errors.

Messages must always be light [less than 100 characters], bright [provide a fun smile] and polite [media ready].

[TACTICAL TIP] Don’t count on privacy settings. Focusing on light, bright and polite will get you further ahead.


This post and some of the ideas came from a Hootsuite Partner seminar named 5 steps for safe & effective social media management presented by Josh Ochs founder of


Social media landing pages

Social media is used by business for selling, building reputation, increasing awareness and providing value to the community.

And it should be.

Because it’s proven to be successful at driving web traffic.

Many businesses use social media to drive traffic to other websites.

I recommend a Facebook e-commerce application named Ecwid, or another hosted online presence.

What happens when the customer clicks through?

  • Does the customer know what to do?
  • What information do they see to contact you?
  • Is it possible to buy it now?
  • Is your other site confusing, cluttered and unclear?

Improve your landing pages before social media, I implore you.

How can you use social media and sell if your landing page is terrible?

You won’t.

268/365 - Default StateCreative Commons License Helga Weber via Compfight


Improve your message.

Is it clear, concise and obvious?

Not sure.

Ask for feedback from someone unrelated to the business.

Do they know what to do? If they don’t, revisit and revise.

Make your call to action clear (buy me).


Push into social media, start strong on one network.

Which network?

How often?

That depends.

Please Tweet my post, click it:  

Here Is Why You Are Failing At Social Media

Succeeding at social media takes work and time.

Failing at social media is easy.

If you want to fail skip this list and move along.

Want to succeed? Read on, here’s what not to do.

  • No plan was set up to define what success is from the beginning so that you are measuring results from the start and judging what works and what dosen’t.
  • You haven’t listed your location, address or phone number in the social profile.…how will they know where you are and what number to call?
  • No description is provided of what the company does or what it sells….customers are not mind readers.
  • Your main website is not social media friendly….how do I share this or tweet about it?
  • No client testimonials….am I their first customer?
  • You haven’t included any calls to action such as click here or the occasional buy this post.
  • You haven’t posted in a month – or longer….are you closed?
  • Few likes, followers, circles or listings….maybe they’re bad?
  • You post bad or offensive jokes….maybe you’re not as funny as you think?
  • You post constantly. Many posts about selling too often….why are they desperate for customers?
  • You forgot to post when the sale starts and ends….I wish you had posted, I would have bought it on sale!
  • You have no photos or the photos are terrible.
  • The posts are always about you.…what about the customer, do they matter?
  • Lack of value sharing in the form of news articles or snippets of valuable information.
  • No reciprocation of likes, shares or congratulatory posts.
  • Misspelled words appear unprofessional. Bad grammar will too.
  • Misuse of proper capitalization in sentence structure. Each sentence starts with a capital letter and ends in a period….What grade did they finish school at?
  • POSTS IN ALL CAPITAL LETTERS means you’re yelling. Please stop.
  • Excessive use of itinialisms such as LOL, TTYL, TTFN, CYL, FYI are annoying.
  • Excessive smile faces or 8.) and :…) are reserved for texting.
  • Swearing, cursing or offensive language is awful. So are posts done with anger.
  • Negative opinions of competitors or complaining will be misinterpreted.
  • Lying, plagiarism and stealing photos and content is wrong, especially online you can be sued.
  • Gossiping is also pretty bad. Rumor spreading is also….I can’t believe they said that?

Are you guilty? I think all of us are guilty of at least one, or two….ok so move on, think positively about social media and stop failing!

Monitoring Your Children’s Social Media Activities

This article first published as Monitoring Your Children’s Social Media Activities, on Technorati.

Many of today’s kids actively post on social media sites. Children’s savvy technological skills are beyond their parents, grandparents and caregivers in many cases. What’s the best way to know what is happening with the kids these days? Read their social media posts.

As a parent, I’m constantly on my daughter’s social media sites and often discuss what is appropriate. Sometimes I’m not up on the latest fad at school, who knew wearing flip flops with socks would ever be the in thing? My daughter is thirteen and most active on Facebook and You Tube. There is quite a bit of drama to sort through. She does a good job at sorting out drama, better than me.

Children need to have a certain level of maturity and understand that the privilege of having an account on social media comes with a big responsibility. I know her password by heart and will for the considerable future. I log in and check her account often. I more importantly know her privacy and security settings.

Kids on social media

There have been times when I’ve seen her posts that I deem are worthy of deleting, her options are simple, delete the post or delete your account. She hates me for a little while but I’m fine with that. I’m not her friend I am her parent after all. Most of her posts are wonderful, she has a funny sense of humor and it shows.

As a Mom and social media manager, I was hired by a family who’s Mom was a trial attorney on an active trial and who’s Dad was a surgeon busy learning new techniques. They hired me to log-in to their teenagers accounts and set up privacy according to guidelines they established. I also was charged with observing the accounts twice per day for three months. If I saw posts with certain topics such as anger, sex, drugs, bullying etc., I texted the parents who took it from there.

Know what your children’s privacy settings are; most importantly know that having a social media account by a minor is a privilege not a right. If this sounds like Greek to you, hire an experienced social media manager.

Facebook and YouTube have age limits to set up accounts. It’s easy for the children who are math proficient to just set their birth year to an earlier one. The age limitation is not working to prevent misuse of the site by minors. Knowledge, rules and parenting is the best limitation.

Social media is one way for children to connect; they like interaction and can type comments on their friend’s videos, posts or photos. Family far away is more involved with what’s going on via the social activity and interaction. The bad side is that there can be misunderstandings or hurt feelings from typed words taken out of context. Children become brave and may say things on a post they may otherwise not say in person. When it’s posted online, it stays online.

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