Social Media Goodness ALS

#IceBucketChallenge
#StrikeOutALS
#ALSIceBucketChallenge

What a wonderful phenomenon the ice bucket challenge is. Raising money and awareness to fight and cure ALS is social media goodness.

Me personally, I simply wrote a check. I’ve known someone who lost their fight with the disease.

Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed. [source: http://www.alsa.org/about-als/what-is-als.html]

Join me in making a donation, visit the ALS website then select the donate button.

I’m growing weary however, many respondents are neglecting to mention ALS in the process. None the less, most affiliate the challenge with ALS. When we see someone dump water on their head, then name others we know what it’s for, right?

Many charitable causes turn to social media to spread their campaign news. The reach of social media is powerful, good news spreads.

Seek the goodness in your social surfing. Since donating the annoying videos I see of ice water dumped on top of random heads isn’t as annoying.

Did you need to wear a bikini though? Promote ALS not a lack of clothing.

hawking ALS

Learn about the remarkable Stephen Hawking here who suffers from the disease: http://www.hawking.org.uk/index.html

Blog Comments Let’s be Social

Blog comments were social long before social networks. Interacting online, submitting feedback and comments is a mainstay of the social network.

Opening your blog to comments comes with baggage in the form of comment spam. Think email spam but take it up a few notches.  My content management system of choice is self hosted WordPress. I rely on two WordPress plugins to protect against spam. One is named Akismet advertised as the worlds best way to protect your site from web spam. In addition I use GrowMap anti-spambot plugin.

Comments made with the sole purpose of gaining a backlink, which in turn will send traffic or link juice (provided the blog in question doesn’t use the nofollow tag) to the site of the spammer. Some spam comments are very explicit and come with several links to drug or gambling related sites. (definition from http://www.dailyblogtips.com/the-bloggers-glossary/).

I compare spam to a dirty window that can’t be cleaned no matter what technique is used. Spam is annoying and persists because somewhere somehow money is made from it.

Bloggers, good bloggers that is write to share valuable content with readers. Readers, good ones leave comments in praise or to debate different points of view.  Smart bloggers harness the power of social media and offer social sharing buttons for readers to use.  Social sharing is great and comments are too.

Responses to comments and the resulting conversations is what makes the commenting relationship social.

Many social sharing options are preferable, we’re not all on your favorite social network are we?

I find my social sharing stats within the content management back end of my wordpress website. I monitor and measure social shares often.

arrow171While we search the web for answers, take a few moments to leave comments if you can on valuable blog posts. Then tweet it, share it and post it on social networks. Good bloggers often reply. The process of interacting is welcomed here, please leave your comment below.

 

 

 

Social Media is Enormous, Where is My Audience?

Your social media audience, customers and prospects are not on every social channel.  Focus your marketing strategy at the start on the places your customers and prospects are likely to use.

One easy way to tell which social networks are popular with your audience is asking them.

Here is an idea, start a poll at the receptionist desk. Ask your existing customers directly and record their response. It is the best source of data.

Looking at specific web analytics data to determine sources of traffic is another insightful source. See traffic from a specific network – that is where your target is.

Finally, ask social media fans and followers whether they also subscribe to your company newsletters or email promos. Email subscribers are your brand ambassador; thank them for promoting your social media in advance.

Facebook, Twitter and LinkedIn are the big three. Pick the social network with the most customers and start networking. Post valuable content, share links to articles about your industry; congratulate customers and competitors on milestones like anniversaries and birthdays.

 

 

The right approach is different for Facebook, Twitter and LinkedIn.

Facebook: Ultimately you need likes and activity on the Facebook Page to drive the post to be seen in the newsfeed. Develop a mix of content and share often with fans. Provide occasional promotions and share inside looks at life inside your company. Facebook is a place for fun and entertaining topics, ask a lot of questions to gain responses and comments.

Twitter: Special offers and deals are a draw for Twitter followers.  Your Twitter strategy is to feed influencers content that gives them something to retweet and share. Short commentaries to draw curiosity to your company as well as establishing a voice and personality go a long way. Prompt attention to replies and retweets as well as compliments and engaging others is a best practice.

LinkedIn: Lead generation is a focus of your LinkedIn connections. Engaging in group discussions, interactions via messaging and sharing reputable content is more effective than treating this as a sales channel.  Avoid the sell sell sell, focus instead on building reputation, nurturing connections and liking other shared content. Create then post original ideas, inside tips and share valuable articles are just a few steps to lead generation.

Tie social postings together; coordinate your Facebook updates, tweets and LinkedIn updates to build awareness for upcoming events, special promotions or product launches. Connect one or more networks together, set up your tweets to post to LinkedIn or vice versa. Auto schedule posts in advance based off your marketing plan.

Do you have any ideas to add? Please speak your mind, leave a comment below.

Triberr and Social Reach

Triberr is a blog sharing social network that caught my interest a few years back. I remember it as clunky and buggy.

Fast forward to Fall 2013 and hello again Triberr your social reach really matters!

Ms. Ileane Smith of basicblogtips.com wrote a blog post named What Changed My Mind About Tiberr that reminded me of my Triberr account. Honestly mine had fallen off as inactive because of the previous issues.

Ms. Ileane discussed many important items such as sharing, interactivity and popularity. It was my inspiration to reactivate on Triberr. I find myself checking in every day or so. Hello reach – look at this screenshot of my personal profile!

maria-snyder-profile-triberr

Ms. Ileane wasn’t kidding.  Her Ms. Ileane Smith Blogging tribe reach is at 1M. The M means million.

Get on over to Triberr, renew or create your profile and spoof it up like I did with a header image and links. Begin to share blogs, comment on others and even ask questions as I have over the past few days.

Here is Ms. Ileane herself talking about Triberr.

 

Many users appear socially engaged, you will see active discussions, comments and free flowing ideas. The interface is fast, clean and easy to use. Become part of numerous tribes with common interests.  There is so much to offer, so much to gain and Triberr really is easy to use. Expect your reach to grow naturally over time as you continue to participate on this content rich network.

Have you thought about joining Triberr? Let me know in the comments below. 

What the social media manager satisfies

Comfort knowing social postings are relevant.

Is that all? No it is not.

Many have asked what a social media manager does, what role do they satisfy?

It’s an easy explanation and depends on the context of the question.

Business social media marketing puts products and services in front of your target customer audience. Social media methods, keywords and content reach your customer where they engage on the social web. Opportunities to reach and engage customers in one on one conversations is priceless.

Individual social media management is for reputation, professional image and impressions on profile networks like LinkedIn, Facebook and Twitter. They say it’s all in the settings because they matter. Separation or inclusion of business identities comes with pros and cons. Children, especially teens need guidance including monitoring on social media.

Like I said, it depends on the context of the question.

What thoughts does a social media manager have?

It’s all about clarifying and building your identity while actively engaging with someone else in a fun and relevant way.

Social media management by a professional is frequently neglected.

Here is just a partial list of what the social media manager satisfies:

  • Opportunity to be known/remembered
  • Relevancy
  • Presence
  • Social etiquette
  • Open communication and dialogue
  • Community management
  • In depth understanding of business/individual goals
  • Monitoring
  • Analysis of data
  • Coordination with other marketing initiatives
  • Up to date social topics, tends and tools
  • Interactive growth management and maintenance
  • Development of online strategy
  • Spam filtering
  • Google juice, yes social postings are indexed
  • That social media will be taken care of

Social media is a strategy worthy of a five to six digit salary varying throughout the USA.

How much time do you think the above tasks take?

Social media consulting is a service where a commitment to quality is actively promoted. It’s not competing with your core brand identity, nor seeking to change it in any way. It’s seeking to build with your audience what they should already know and love about you.

A social media manager (strategist) task list goes far beyond the updating of Twitter, Google Plus and other networks for clients. While they are part of the overall result, the extension of responsibility to collecting data, interpreting analytics results and figuring out the best means to increase the return on investment is more important.

Return on investment is key, business still needs money.

Individual social media impressions are remembered.  Maybe you shouldn’t be at a bar or drinking in every Facebook post, especially if posts go to LinkedIn?

If social media isn’t returning value or being measured to do something, then do it!

P.S. Consider hiring someone [click here to hire me] to take care of social media. Free the business owner to run the business.  Free the individual of worry about impressions made.

P.P.S.S. Read my blog [click here] for more insight into what I can do for you and then [click here to hire me].

Please share and comment below.

 

Social media pain prevention plan

Social media without a plan is painful.

Some have spent a decade managing social media, learning, and engaging audiences. After feeling awkward, an aaah – ha moment occurs when they simply start writing ideas down. With those ideas a plan evolves then success is evident because it’s in your plan.

So where do you start with social media?

Let’s start with an idea that builds your plan.

Focus the idea on next week’s business at hand.

Make the idea a task.

Create three more tasks related to the first one.

End each with the word success.

Did you write them down?

These tasks are your plans for social media.

Form tasked ideas as conversational sentences.  Ask a related questions or evolve them into a multiple choice selection quizzes. These are your posts.

Locate simple images that relate to your ideas.

 

Simple.

Get started on one network and one only to begin, my best advice is Google Plus.

Log in to your account and post at 12:25pm Monday, 8:15pm Thursday and 4:30pm Friday.

Respond, react and enjoy the knowledge that it’s easier to perform under a plan.

Going forward, focus on 2-3 posts per week spread out like the example above.

Rinse, recycle and repeat!

Planning is not complicated it’s directional. Follow the plan. Your destination will be achieved.

 

Kennedy Bridge Ville Miettinen via Compfight

Four Tips To Increase Your Twitter Followers

I strongly advocate that individual and especially business social media users target followers and engagement organically, via sharing valuable content, links and great information. Sometimes businesses just want to have big numbers, especially on Twitter. This guest post by Nate Atkins shares reasons why numbers matter.

Twitter, the numbers matter

Small business owners cannot underestimate the power of Twitter and the revenue a properly written and timed tweet can bring them. Though very few small businesses will ever accumulate the 35 million followers Lady Gaga or the 17 million of Kim Kardashian, marketing companies are willing to pay these individuals $100,000 or more to publish a sponsored tweet just for the exposure, according to a Wall Street Journal report.

Twitter can become a valuable asset to any company, blogger or socialite as the number of their followers increases. Branden Hampton, who founded @notebook on Twitter, told Smart Money he built a 4.4 million strong following in two years without spending any money on marketing. He said its possible to earn a six-figure income with a half-million followers. Here are some ways to increase your number of followers on Twitter.

photo by Eva Rinaldi Celebrity and Live Music Photographer

Twiends.com

One of the best kept secrets on the Internet when it comes to increasing your number of followers on Twitter is Twiends. This free service is like a virtual business card printing mechanism that subsequently hands said cards to thousands of individuals. In a nutshell, the applications lets users accumulate “seeds” every time they watch a video on Youtube or “like” a Facebook page. You can then use those seeds to, for lack of better term, buy followers. All you have to do is sign up for an account (you get 25 free seeds just for signing up) and, depending on how often you use it, could have a few hundred new Twitter followers in a matter of days.

Use Hashtags

Some people prefer to get followers the old-fashioned, organic way. Including #hashtags in your tweets exposes them to millions of Twitter users who would otherwise never see your thoughts. Small business owners should check what is trending locally and in their fields of business. Tweeters can tailor their trends to these specific subject matters simply by clicking the “change” link where trending items appear on your Twitter page.

Guest Postings

Writing for other blogs and websites exposes your name and brand to a whole new audience. Every guest post you write should include a link to your Twitter bio so readers can learn more about, and hopefully, follow you as well. Most websites that accept guest postings will post their policies about the process somewhere on their home page.

Follow “Autofollowers”

You may notice that there are some Twitter users with tens of thousands of followers, who also follow tens of thousands of people. Autofollowers automatically follow everyone who follows them, with the idea of attracting like-minded followers from the new followers’ following (say that three times fast). Some of these autofollowers are obviously spammers, as they only have a few followers in return. When you find one of these spam accounts, follow everyone who follows the spammer. These people are all likely autofollowers, and you’ll get a follow-back instantly.

Keep in mind, people are more willing to do business with and interact with those with thousands of followers. Just like the crowded bar is more likely to attract more patrons than the empty one across the street, the same goes for social media.

Guest post by Nate Atkins
Nate is a programmer and technology blogger living the dream in Silicon Valley.

Power blogging Jon Morrow has its secret

Few writers active in the blog-O-sphere capture more of their audience than Jon Morrow. You probably already know Jon’s writing because the style is simple yet effective enough to stick in your head. He reads your mind with each post, consistently making it seem like you need the information he just delivered to you in each blog post. Yes he writes for Copyblogger and yes he has the secret to building a popular blog.

Wait – Jon’s a blogger?

Yes and he is a genius with a witty sense of humor and great business sense. It’s why the posts he writes will speak to you on a psychic level. He doesn’t offer tricks, or fancy advice. Jon gives real time, truth to what makes your writing matter – so that you too will read your readers mind.

I can’t get him out of my head!

You’d never know that Jon resides in Mexico enjoying an ocean view because his writing makes it seem like he just met you, is your best friend and summarized information you need to know now – the mind meld trick just happens. It’s kind of nice to know that he knows what we are all thinking.

Jon has an OUTSTANDING series of videos and posts that explain on this guest blogging stuff that you can get by signing up here.  Some of the topics Jon covers are how to get your first 1000 email subscribers, SEO for bloggers and how to build an email list from nothing.

 

How to Quit Your Job, Move to Paradise and Get Paid to Change the World was a guest post Jon wrote for Problogger.com.

The following text is by Jon from a different article  on Copyblogger.com named Editor Admits to Sleeping with Readers and Recommends You Do the Same:

With 5,518 shares on Facebook and 2,365 tweets on Twitter, this is the most popular post I’ve ever written, and some folks are saying it’s their favorite post of 2011 … from any blog.

Why?

Because it’s about dreams.
Every blogger dreams of quitting their job and writing full-time. Every blogger dreams of moving to paradise and working from their laptop on the beach instead of a cubicle. Every blogger dreams of somehow, some way doing their own small part to change the world.
And I packed all three dreams into a single headline. It’s like taking pure Godiva chocolate, the world’s strongest espresso, and the finest scotch known to man, and combining them all into a single drink. The potency of it would damn near blow your head off.
Same thing happened here. People were so touched they burst into tears. One guy emailed to say he had been planning to commit suicide, and the post changed his mind.

It wasn’t my impeccable grammar that stopped him. It wasn’t my flawless spelling. It wasn’t even, I’m sorry to say, my devilish good looks.
And it wasn’t my dream.

It was his dreams.

His dreams, seen through a lens that made them seem achievable. All I did was build that lens.

 

Jon’s program is free, get it by signing up here. You have nothing to lose.

Want to learn more? Take up his offer to mentor with Guest blogging course it’s a BLATANT ENDORSEMENT. Go get the videos now if you’re serious about blogging for income. Nothing to lose no worries sign up here.

P.S.

Before you go, Jon has another web property, maybe you’ve heard of it, learn more about that here: http://boostblogtraffic.com/about/.

Naked social media strategy

Yes you read the title correctly, I said naked. It comes with such a fascination implying to see all. Just think how boring life would be if we could see all. I’m a mystery girl and appreciate my imagination, maybe you appreciate that we’re all not always naked too.

So who’s naked?

There are tricks to being naked right? Everything is naked, it’s what you allow others to see that matters. Social media is a naked strategy. There is the information, the tease and then the revealing sale. The balance is, to get all three accomplished in the correct order with proper timing. That’s where the difficulty lies. The answers are not easy because you will always have a who, what, and when variable depending on the topic, time and place. It’s complicated or isn’t it?

You are naked. I’m not looking don’t worry.

The truth in advertising is in the copy. That’s rule number one. It applies to your social media posts also. Truth in the copy (text or images) should be stated but in such a way that you want your reader to think it’s witty, smart or irresistible. Your reader thinking about your product or service all day is the best kind of reader to have right?

 

[88- 365] Hair tuareg Gemma Bou via Compfight

 

So how do you duck and cover if you’re naked?

Simple.

Be truthful, be reputable and be positive and the reader shouldn’t notice that all you are really trying to do is drive web traffic to your primary site to BUY IT !  Authority and reputation are earned in the social sphere. Social media posts first and foremost are best designed to engage your audience, entertain them with your true story, inform them with your tips and facts they didn’t know but now are glad they do. For every ten of these types of engaging posts dish out a selly sell buy my stuff direct call to action post.  It is ok to be honest that you like money and that your service or product is worth it or even on sale – just avoid desperation.

Makeup hides the naked stuff.

Makeup when skillfully applied hides imperfections, highlights beauty and draws attention somewhere like the eyes or lips. Quality made makeup works better than the cheaply made kind. The same rule applies to social media posts. Quality well thought out posts are better than quick blurbs of meaningless information. When business posts are worded as an intelligent, meaningful conversation with proper grammar and spelling it isn’t noticed. If the opposite is done, improper language, spelling or ALL CAPITAL letters the message you are sending is more easily ignored and dismissed.

Advertising with social media – it’s connected.

Most social media campaigns need to have some background advertising associated with it. It can be the old fashioned kind, the word of mouth telling your neighbor, co-workers, friends and family type stuff but in reality that’s not a big audience. Use Google Adwords or Facebook Ads to give the social media campaign a boost of clicks. Detection is important, getting noticed matters more. Once the detection occurs your business must be ready to make your customer completely satisfied with their decision to hire you. Your social media posts should already contain the valuable message, tips and content that your new customer expects to see.

Here Is Why You Are Failing At Social Media

Succeeding at social media takes work and time.

Failing at social media is easy.

If you want to fail skip this list and move along.

Want to succeed? Read on, here’s what not to do.

  • No plan was set up to define what success is from the beginning so that you are measuring results from the start and judging what works and what dosen’t.
  • You haven’t listed your location, address or phone number in the social profile.…how will they know where you are and what number to call?
  • No description is provided of what the company does or what it sells….customers are not mind readers.
  • Your main website is not social media friendly….how do I share this or tweet about it?
  • No client testimonials….am I their first customer?
  • You haven’t included any calls to action such as click here or the occasional buy this post.
  • You haven’t posted in a month – or longer….are you closed?
  • Few likes, followers, circles or listings….maybe they’re bad?
  • You post bad or offensive jokes….maybe you’re not as funny as you think?
  • You post constantly. Many posts about selling too often….why are they desperate for customers?
  • You forgot to post when the sale starts and ends….I wish you had posted, I would have bought it on sale!
  • You have no photos or the photos are terrible.
  • The posts are always about you.…what about the customer, do they matter?
  • Lack of value sharing in the form of news articles or snippets of valuable information.
  • No reciprocation of likes, shares or congratulatory posts.
  • Misspelled words appear unprofessional. Bad grammar will too.
  • Misuse of proper capitalization in sentence structure. Each sentence starts with a capital letter and ends in a period….What grade did they finish school at?
  • POSTS IN ALL CAPITAL LETTERS means you’re yelling. Please stop.
  • Excessive use of itinialisms such as LOL, TTYL, TTFN, CYL, FYI are annoying.
  • Excessive smile faces or 8.) and :…) are reserved for texting.
  • Swearing, cursing or offensive language is awful. So are posts done with anger.
  • Negative opinions of competitors or complaining will be misinterpreted.
  • Lying, plagiarism and stealing photos and content is wrong, especially online you can be sued.
  • Gossiping is also pretty bad. Rumor spreading is also….I can’t believe they said that?

Are you guilty? I think all of us are guilty of at least one, or two….ok so move on, think positively about social media and stop failing!