5 Socially Adaptable Web Efforts

Web authors reach audiences with strong, clear positive messages. Customers are who we strive to reach within the ever morphing web-o-sphere.

Social media networks change, it’s inevitable.

It seems like every few months social networks change dimensions, add new features or create new ways to share. Some just go away – poof….

What’s a person to do?

Here are 5 or 7 socially adaptable efforts:

  • use paid advertising on a rotating basis
  • focus on core marketing objectives
  • follow common sense rules
  • be nice, courteous and complimentary
  • outreach with a solution
  • remain actively engaged
  • don’t place all your eggs in one social network basket

Social networks are businesses, right! Advertising is how they make money, so use it. Your advertising budget doesn’t have to be huge, experiment and spend what you can afford, you may be surprised at the result.

Remaining focused on core market objectives keeps you moving toward goals instead of focusing on how the changed social network impacts you. Flip it and focus.

All networks have rules, so follow them. It makes common sense.

Being nice, courteous and complimentary is memorable because you make people feel welcomed, comfortable and valuable. People remember how you make them feel and will come back for more if they like that feeling.

I dont always socialize

Solutions to problems are what many customers seek. Retain customers and gain more by using outreach with a solution in mind.

Actively posting, listening with response and conversation will keep you involved, informed and ready to garner new or old customer attention.

Changes to social networks is expected, they are afterall in business to make money with a desire to adapt to changes in our behaviour. Keeping all of your efforts to one social network is tricky because not all of our customers are just on one network, are they? There are nuances to Twitter that don’t apply to Facebook that don’t apply to Google Plus. So being on a couple networks spreads your business awareness to more than one playing field. If that one network merges with another or just goes away or loses popularity your game can still continue.

Why shouldn’t social networks change?

Social network evolution is a means to improve.

How do you confirm details of social network changes.  Some sources include Social Media Examiner, Hubspot, Social Media Topics at Alltop and Google. Most social networks themselves have information available to determine recent changes such as image sizes and post parameters.

What’s your thought on this topic. I’d love to hear what you have to add. Please speak your mind and post a comment below.

 

 

 

Social Media is Enormous, Where is My Audience?

Your social media audience, customers and prospects are not on every social channel.  Focus your marketing strategy at the start on the places your customers and prospects are likely to use.

One easy way to tell which social networks are popular with your audience is asking them.

Here is an idea, start a poll at the receptionist desk. Ask your existing customers directly and record their response. It is the best source of data.

Looking at specific web analytics data to determine sources of traffic is another insightful source. See traffic from a specific network – that is where your target is.

Finally, ask social media fans and followers whether they also subscribe to your company newsletters or email promos. Email subscribers are your brand ambassador; thank them for promoting your social media in advance.

Facebook, Twitter and LinkedIn are the big three. Pick the social network with the most customers and start networking. Post valuable content, share links to articles about your industry; congratulate customers and competitors on milestones like anniversaries and birthdays.

 

 

The right approach is different for Facebook, Twitter and LinkedIn.

Facebook: Ultimately you need likes and activity on the Facebook Page to drive the post to be seen in the newsfeed. Develop a mix of content and share often with fans. Provide occasional promotions and share inside looks at life inside your company. Facebook is a place for fun and entertaining topics, ask a lot of questions to gain responses and comments.

Twitter: Special offers and deals are a draw for Twitter followers.  Your Twitter strategy is to feed influencers content that gives them something to retweet and share. Short commentaries to draw curiosity to your company as well as establishing a voice and personality go a long way. Prompt attention to replies and retweets as well as compliments and engaging others is a best practice.

LinkedIn: Lead generation is a focus of your LinkedIn connections. Engaging in group discussions, interactions via messaging and sharing reputable content is more effective than treating this as a sales channel.  Avoid the sell sell sell, focus instead on building reputation, nurturing connections and liking other shared content. Create then post original ideas, inside tips and share valuable articles are just a few steps to lead generation.

Tie social postings together; coordinate your Facebook updates, tweets and LinkedIn updates to build awareness for upcoming events, special promotions or product launches. Connect one or more networks together, set up your tweets to post to LinkedIn or vice versa. Auto schedule posts in advance based off your marketing plan.

Do you have any ideas to add? Please speak your mind, leave a comment below.

Client social media formula

What is the client social media formula and how do I use it [NOW]?

Do you struggle with what to post or how to post? If yes this formula is for you.

Customer interest is what we seek. We seek to be effective and nurture customer interest.

The formula is easy for all social messages:

[Image] + [Engaging question] + [Call to action] + [Link]

 

It’s important to think of the post in terms of layers, like a delicious sandwich.

  • Images should preferably be square. Studies show square images are more effective.
  • Engaging questions should be under 100 characters. Short and sweet.
  • A call to action matters. Tell the reader what to do.
  • Your link should be relevant to the customer.

Next apply the formula to your engagement calendar. Most social networks allow scheduling – do it.

Why wouldn’t you write out your messaging in one sitting to save time? Plan messages for a few weeks, a month or even longer.

One week’s message planning should take 20 minutes to an hour.

I prefer to use Hootsuite a perfect tool to manage social media.

 

HootSuite Solution Partner social media

[TACTICAL TIP] Use a spreadsheet with formula capability to prepare the calendar. Include a formula to count characters. Keep track of message length so they remain short and within limits [140/100] Drag and drop your messages right into the social network post field.

  • Focus on popular days of the week depending on your brand. Develop a theme around days of the week.
  • Plan out holidays, trivia, key dates and sales using messages effectively.
  • Consider a content review process so an independent viewer can judge if the content is clear and not to salesy.

Do you need a photo for every post? No. You do need text on every one yes.

The text is what many customers say is the hardest, especially questions. Here are some examples for you:

{from a radio station twitter feed} What throwback song do you want @djawesome to play at noon? Tweet us your requests

{from a skin care company Facebook post} Would you rather have [a] a good hair day or [b] a good skin day and why?

{from Disneyland’s Facebook post} Mickey is awaiting your arrival. When will you be visiting him next?

{from Disney’s Facebook again} Today is national hot dog day. What is your choice at Disney Land resort hotdog or corn dog?

[TACTICAL TIP] Use spell check, read message out loud and read the message backwards to see spelling errors.

Messages must always be light [less than 100 characters], bright [provide a fun smile] and polite [media ready].

[TACTICAL TIP] Don’t count on privacy settings. Focusing on light, bright and polite will get you further ahead.

 

This post and some of the ideas came from a Hootsuite Partner seminar named 5 steps for safe & effective social media management presented by Josh Ochs founder of MediaLeaders.com

 

Time and billing social media value

I recently read the e-book Breaking the Time Barrier by Mike McDerment, the co-founder and CEO of Freshbooks expecting to further my time management skill set. Instead I stumbled into being wowed by what Mike wrote. It was his story not the topic that inspired me to write this post.

What this e-book did was put in perspective a value based pricing model. Maybe that’s why some of my pricing is per hour per task and some is a flat monthly fee based on value. It didn’t focus on time management, but on billing for the value received for the price.

Time management as I mentioned wasn’t my problem. A concern over price was.

 

value, not control Will Lion via Compfight

 

Pricing is a common business concern. Are you charging too much or not enough? Are there too many options? I’ve struggled with it myself which is what inspired this honest blog post.

How valuable is your business presence, or impression, or customer memory? If the answer isn’t known, maybe you need to hold off on starting your business to figure it out.

As a volunteer educator at a prestigious community college, I strongly advocate that social media be one important component to their business plan. Social media opportunity offers business an avenue to engage their customer audience using social media.  Pricing based on any viable business requires a value based approach.

Why value you ask? Because of you don’t assign a value to how much money you need to take in to pay the utility bill then your business may not make enough money to continue operating.

I recently looked at my pricing very closely. When I first set it up I looked at my competitors but didn’t mirror their pricing. Instead I figured out how valuable my services were and asked more than a few different companies verbally how much they thought it was worth. Using those numbers and factoring in time, my pricing emerged. Many competitors continue to show a bronze, silver or gold pricing tier, or they show none at all. A gasp is my response.  How would any customer know how much to budget when they hire these competing businesses?

Many business services are unique. Past customers have hired me to do everything top to bottom. Others want very specific tasks taken care of or for service as an advisor at an hourly rate. That metallic pricing tier did not fit my customers needs. However, my current pricing model does.

Customer satisfaction is what matters most. For me it is intrinsic in my social media value.

 

What the social media manager satisfies

Comfort knowing social postings are relevant.

Is that all? No it is not.

Many have asked what a social media manager does, what role do they satisfy?

It’s an easy explanation and depends on the context of the question.

Business social media marketing puts products and services in front of your target customer audience. Social media methods, keywords and content reach your customer where they engage on the social web. Opportunities to reach and engage customers in one on one conversations is priceless.

Individual social media management is for reputation, professional image and impressions on profile networks like LinkedIn, Facebook and Twitter. They say it’s all in the settings because they matter. Separation or inclusion of business identities comes with pros and cons. Children, especially teens need guidance including monitoring on social media.

Like I said, it depends on the context of the question.

What thoughts does a social media manager have?

It’s all about clarifying and building your identity while actively engaging with someone else in a fun and relevant way.

Social media management by a professional is frequently neglected.

Here is just a partial list of what the social media manager satisfies:

  • Opportunity to be known/remembered
  • Relevancy
  • Presence
  • Social etiquette
  • Open communication and dialogue
  • Community management
  • In depth understanding of business/individual goals
  • Monitoring
  • Analysis of data
  • Coordination with other marketing initiatives
  • Up to date social topics, tends and tools
  • Interactive growth management and maintenance
  • Development of online strategy
  • Spam filtering
  • Google juice, yes social postings are indexed
  • That social media will be taken care of

Social media is a strategy worthy of a five to six digit salary varying throughout the USA.

How much time do you think the above tasks take?

Social media consulting is a service where a commitment to quality is actively promoted. It’s not competing with your core brand identity, nor seeking to change it in any way. It’s seeking to build with your audience what they should already know and love about you.

A social media manager (strategist) task list goes far beyond the updating of Twitter, Google Plus and other networks for clients. While they are part of the overall result, the extension of responsibility to collecting data, interpreting analytics results and figuring out the best means to increase the return on investment is more important.

Return on investment is key, business still needs money.

Individual social media impressions are remembered.  Maybe you shouldn’t be at a bar or drinking in every Facebook post, especially if posts go to LinkedIn?

If social media isn’t returning value or being measured to do something, then do it!

P.S. Consider hiring someone [click here to hire me] to take care of social media. Free the business owner to run the business.  Free the individual of worry about impressions made.

P.P.S.S. Read my blog [click here] for more insight into what I can do for you and then [click here to hire me].

Please share and comment below.

 

Savvy social media marketing

Intimidating is what marketing is, right? There is a balance that must be achieved using social media where you aren’t selling but are creating interest in an informational way that is remembered by your audience. There is no one right way, or is there?

 

Balance, that is one solution answer we all want the answer to

Most common social media platforms have a balance of selling and sharing of information. Each one is unique, there is no one size fits all approach. I’d like to share with you some common guidelines to help you find the solution of balance on social media.

First and foremost, keep your business and personal profiles distinct and separate. This way the photos and information shared of your day to day personal life are not intermixed with your business postings. Business postings should be professional, engaging and encouraging to engage customers in conversations around your business brand and products or services.

Most if not all business are selling something on social media and we need to first be honest, that’s why you are here. For every ten posts on social media, one can be a direct sell including a call to action to buy. Customers above all deserve and respect honesty, so take the one in ten opportunity to sell.

 

Marketing, do it with photos

The story they say is in the picture and that pictures tell one thousand words. Use visuals in your company social media posts, ensure likes and shares or plus ones by choosing photos that are awesome and can capture the attention of your current and future customers.  Be cognizant of the impression all images will have with your customer, make them memorable and stand out in their mind.

Know the best image sizes for each social network, they’re easy to find, just Google it and seek current parameters.

Studies show images are more memorable than text so use them more. You have my permission to be awesome.

 

 

Humor and the curious nature of us all

Yes I could quote someone funny, instead I’ll quote Seth Godin in his brilliance.

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”
—Seth Godin, Tribes: We Need You to Lead Us

 

Faking it, no just don’t

As businesses we can buy just about anything.

  • You can buy fans and friends on Facebook
  • You can buy followers on Twitter
  • You can acquire testimonials for $5 on Fiverr
  • You can buy reviews for your products

Get the picture?

We are blinded by it all. Being a faker has costs and benefits. Gain your fans, followers, testimonials and reviews the real way, by earning them.

Four Tips To Increase Your Twitter Followers

I strongly advocate that individual and especially business social media users target followers and engagement organically, via sharing valuable content, links and great information. Sometimes businesses just want to have big numbers, especially on Twitter. This guest post by Nate Atkins shares reasons why numbers matter.

Twitter, the numbers matter

Small business owners cannot underestimate the power of Twitter and the revenue a properly written and timed tweet can bring them. Though very few small businesses will ever accumulate the 35 million followers Lady Gaga or the 17 million of Kim Kardashian, marketing companies are willing to pay these individuals $100,000 or more to publish a sponsored tweet just for the exposure, according to a Wall Street Journal report.

Twitter can become a valuable asset to any company, blogger or socialite as the number of their followers increases. Branden Hampton, who founded @notebook on Twitter, told Smart Money he built a 4.4 million strong following in two years without spending any money on marketing. He said its possible to earn a six-figure income with a half-million followers. Here are some ways to increase your number of followers on Twitter.

photo by Eva Rinaldi Celebrity and Live Music Photographer

Twiends.com

One of the best kept secrets on the Internet when it comes to increasing your number of followers on Twitter is Twiends. This free service is like a virtual business card printing mechanism that subsequently hands said cards to thousands of individuals. In a nutshell, the applications lets users accumulate “seeds” every time they watch a video on Youtube or “like” a Facebook page. You can then use those seeds to, for lack of better term, buy followers. All you have to do is sign up for an account (you get 25 free seeds just for signing up) and, depending on how often you use it, could have a few hundred new Twitter followers in a matter of days.

Use Hashtags

Some people prefer to get followers the old-fashioned, organic way. Including #hashtags in your tweets exposes them to millions of Twitter users who would otherwise never see your thoughts. Small business owners should check what is trending locally and in their fields of business. Tweeters can tailor their trends to these specific subject matters simply by clicking the “change” link where trending items appear on your Twitter page.

Guest Postings

Writing for other blogs and websites exposes your name and brand to a whole new audience. Every guest post you write should include a link to your Twitter bio so readers can learn more about, and hopefully, follow you as well. Most websites that accept guest postings will post their policies about the process somewhere on their home page.

Follow “Autofollowers”

You may notice that there are some Twitter users with tens of thousands of followers, who also follow tens of thousands of people. Autofollowers automatically follow everyone who follows them, with the idea of attracting like-minded followers from the new followers’ following (say that three times fast). Some of these autofollowers are obviously spammers, as they only have a few followers in return. When you find one of these spam accounts, follow everyone who follows the spammer. These people are all likely autofollowers, and you’ll get a follow-back instantly.

Keep in mind, people are more willing to do business with and interact with those with thousands of followers. Just like the crowded bar is more likely to attract more patrons than the empty one across the street, the same goes for social media.

Guest post by Nate Atkins
Nate is a programmer and technology blogger living the dream in Silicon Valley.

Business social media dashboard tools

Businesses are busy doing business. Your business tasks include important things that must be done daily. Marketing must be one of those tasks especially in today’s competitive market but with all the other things to do it’s often neglected, right? Social media dashboard tools are key to success online.

If you aren’t online with a social presence engaging potential customers, you are letting them pass you by. Being on a social network and connecting with your customer audience is important.

What are you doing to get more time for marketing?

The social media dashboard just may be the tool you need to save that time. See what’s being said, manage your reputation and social media performance.


You know what’s awesome? It’s free, yeah I said free.

See the guy looking through the binoculars? He’s looking at you or maybe just past you to see the customers standing at your door. Looking past you is what you need to be ready to catch because if that other guy gets the customer before you, that is a bad thing.  Turn that customer around, get a social presence going and achieve the online presence you deserve.

Reputations matter, time matters and new customers who smile matter even more.

Marketing your business online will help you attain reputation and customers.

Advantage is what you need to free up time so you can reveal your marketing efforts in one place.

Naked social media strategy

Yes you read the title correctly, I said naked. It comes with such a fascination implying to see all. Just think how boring life would be if we could see all. I’m a mystery girl and appreciate my imagination, maybe you appreciate that we’re all not always naked too.

So who’s naked?

There are tricks to being naked right? Everything is naked, it’s what you allow others to see that matters. Social media is a naked strategy. There is the information, the tease and then the revealing sale. The balance is, to get all three accomplished in the correct order with proper timing. That’s where the difficulty lies. The answers are not easy because you will always have a who, what, and when variable depending on the topic, time and place. It’s complicated or isn’t it?

You are naked. I’m not looking don’t worry.

The truth in advertising is in the copy. That’s rule number one. It applies to your social media posts also. Truth in the copy (text or images) should be stated but in such a way that you want your reader to think it’s witty, smart or irresistible. Your reader thinking about your product or service all day is the best kind of reader to have right?

 

[88- 365] Hair tuareg Gemma Bou via Compfight

 

So how do you duck and cover if you’re naked?

Simple.

Be truthful, be reputable and be positive and the reader shouldn’t notice that all you are really trying to do is drive web traffic to your primary site to BUY IT !  Authority and reputation are earned in the social sphere. Social media posts first and foremost are best designed to engage your audience, entertain them with your true story, inform them with your tips and facts they didn’t know but now are glad they do. For every ten of these types of engaging posts dish out a selly sell buy my stuff direct call to action post.  It is ok to be honest that you like money and that your service or product is worth it or even on sale – just avoid desperation.

Makeup hides the naked stuff.

Makeup when skillfully applied hides imperfections, highlights beauty and draws attention somewhere like the eyes or lips. Quality made makeup works better than the cheaply made kind. The same rule applies to social media posts. Quality well thought out posts are better than quick blurbs of meaningless information. When business posts are worded as an intelligent, meaningful conversation with proper grammar and spelling it isn’t noticed. If the opposite is done, improper language, spelling or ALL CAPITAL letters the message you are sending is more easily ignored and dismissed.

Advertising with social media – it’s connected.

Most social media campaigns need to have some background advertising associated with it. It can be the old fashioned kind, the word of mouth telling your neighbor, co-workers, friends and family type stuff but in reality that’s not a big audience. Use Google Adwords or Facebook Ads to give the social media campaign a boost of clicks. Detection is important, getting noticed matters more. Once the detection occurs your business must be ready to make your customer completely satisfied with their decision to hire you. Your social media posts should already contain the valuable message, tips and content that your new customer expects to see.

Your Social Media Problem Solved

Ever started in social media then been overwhelmed?

Do you find it hard to know what to post and when?

Ever said a blog is just too hard because you don’t know what to do?

Social media chaos, confusion and frustration?

Is this you?

Let me solve your problem with real solutions. Simple, effective and ready now.

Social media and relationships built on a solid foundation take time.

If you seek real solutions, real customers and business relationship building, keep reading.

So social media, that’s what we’re going to do – great. What is that exactly?

Social media [in 61 words; quote credit to David Merman Scott http://www.webinknow.com/2009/12/social-media-marketing-explained-in-61-words.html]
You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)     Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

So we’re clear we will use social media to earn attention, create something interesting and valuable and then we’re going to publish it online for free. Opportunity awaits, the customers are seeking you and if you are not on social media the customer may not find you.

itcantbedoneyesitcan

I read with interest an article by Tom Pick in July 2012 that I can’t help but reread. [ http://www.business2community.com/social-media/72-fascinating-social-media-marketing-facts-and-statistics-for-2012-0229237 ] The article had many interesting facts and statistics and discussed user statistics, lead nurturing and many social networks.

Studies show that customers using social media actively have a higher customer satisfaction rating.

Reports say that companies using social media are found faster.

Back to the social media issues you face. What do you do?

My best advice is consult with me, now before it’s too late. I’m your business expert in social media whose driven to make sure you aren’t overwhelmed, that you know what to post and when and you’ll realize a blog is easy. No more social media chaos, confusion and frustration. Maria is here, Maria knows what to do. Call me for a quote 315.706.4123