What a wonderful phenomenon the ice bucket challenge is. Raising money and awareness to fight and cure ALS is social media goodness.
Me personally, I simply wrote a check. I’ve known someone who lost their fight with the disease.
Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed. [source: http://www.alsa.org/about-als/what-is-als.html]
Join me in making a donation, visit the ALS website then select the donate button.
I’m growing weary however, many respondents are neglecting to mention ALS in the process. None the less, most affiliate the challenge with ALS. When we see someone dump water on their head, then name others we know what it’s for, right?
Many charitable causes turn to social media to spread their campaign news. The reach of social media is powerful, good news spreads.
Seek the goodness in your social surfing. Since donating the annoying videos I see of ice water dumped on top of random heads isn’t as annoying.
Did you need to wear a bikini though? Promote ALS not a lack of clothing.
Learn about the remarkable Stephen Hawking here who suffers from the disease: http://www.hawking.org.uk/index.html