Darren Rowse has the best definition of an affiliate marketer. [http://www.problogger.net/archives/2009/07/07/what-is-affiliate-marketing/]
“Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site.There are a number of forms of these types of promotions but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.Other variations on this are where you earn an amount for referring a visitor who takes some kind of action – for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.
Commissions are often a percentage of a sale but can also be a fixed amount per conversion.
Conversions are generally tracked when the publisher (you) uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies). Other times an advertiser might give a publisher a ‘coupon code’ for their readers to use that helps to track conversions.”
While affiliate marketing can be lucrative, for many it isn’t easy money.
Affiliations matter. Here’s why.
- I’ve used many products for social media and rely on so many of them that I developed a page of resources. Many of the links included are affiliate links.
- Because of the risk of turning my already engaged audience [you] off I try not to push hard. I use a whimsical approach and stay away from products that don’t relate to what I do. If you publish (push) quality, people like you will stay on my blog longer.
- Each product I refer I’ve either used myself or I have directly communicated with a trusted colleague who’s used or tested it.
- Grunt promotional work is done for me. Stuff such as banners, links and copy are easily available.
- You don’t need a product, you need to pick which product is best to promote.
- Affiliate clients bring more work to my business because it leverages my marketing efforts.
- Affiliate programs rely on merchants who seek you to work for them. Check out Shareasales merchant program here: http://mariasconsulting.com/recommend/shareasale-merchant/
You my fair reader are important, my credibility matters.
Disclosure: My company, Maria Snyder Consulting may receive compensation from the companies whose products are presented on this page and site.