Social Media Consultant Rick Snyder

7 Reasons Why Affiliations Matter

Darren Rowse has the best definition of an affiliate marketer. [http://www.problogger.net/archives/2009/07/07/what-is-affiliate-marketing/]

“Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site.There are a number of forms of these types of promotions but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.Other variations on this are where you earn an amount for referring a visitor who takes some kind of action – for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.

Commissions are often a percentage of a sale but can also be a fixed amount per conversion.

Conversions are generally tracked when the publisher (you) uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies). Other times an advertiser might give a publisher a ‘coupon code’ for their readers to use that helps to track conversions.”

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While affiliate marketing can be lucrative, for many it isn’t easy money.

Affiliations matter. Here’s why.

  • I’ve used many products for social media and rely on so many of them that I developed a page of resources. Many of the links included are affiliate links.
  • Because of the risk of turning my already engaged audience [you] off I try not to push hard. I use a whimsical approach and stay away from products that don’t relate to what I do. If you publish (push) quality, people like you will stay on my blog longer.
  • Each product I refer I’ve either used myself or I have directly communicated with a trusted colleague who’s used or tested it.
  • Grunt promotional work is done for me. Stuff such as banners, links and copy are easily available.
  • You don’t need a product, you need to pick which product is best to promote.
  • Affiliate clients bring more work to my business because it leverages my marketing efforts.
  • Affiliate programs rely on merchants who seek you to work for them. Check out Shareasales merchant program here: https://mariasconsulting.com/recommend/shareasale-merchant/

You my fair reader are important, my credibility matters.

Coffee matters too but that’s more of a necessity. One recent affiliation you need to check out is this one aptly titled Coffee Shop Millionaire – wow  CLICK HERE
 
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Disclosure: My company, Maria Snyder Consulting may receive compensation from the companies whose products are presented on this page and site.

What do you think about affiliations? I’d love to hear what you have to say. Leave your reply below.


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