So you’re in a band, what can social media do for you? Social media can do a lot of good things, it can also do a lot of damage.
What’s my background? I’m fortunately married to a professional musician. We’ve been together for twenty years. I’m his fan, manager, confidant, sounding board, chauffeur, map reader, CPA, girlfriend and roadie all rolled into one; in addition his proud wife and mother of our awesome children.
So what do you do when the band gets started? First practice and I mean together as a band and also separately, yes singers should sing outside of band practice, the guitar players should play on their own and the drummer needs to beat the skins outside of practice too. You can’t promote effectively without being able to deliver at a performance or offer music on the web, to me that is common sense.
Hold an open practice, invite the local booking agents, bar owners, bands you know, those type of people. Make the wives, girlfriends, boyfriends and moms stay at home! Ask the open practice audience if you are ready. So now you are ready to promote, but where?
You must commit to stay active and post, tweet, update, or comment. Forage relationships with many people and businesses, post to discussions, get involved!
Create a signature, with links back to your site and a band email address to use for posts. Put the bands URL on absolutely everything!
Get lots of pictures of the band, at practice, out seeing other bands or just the band goofing off. Take individual photos too for use on Social Media. The more pictures the better.
Assign responsibility to someone other than a girlfriend/boyfriend to update sites. If a girlfriend/boyfriend is selected, set rules, set guidelines and keep communication and criticism open and non-personal. A band is a business before it is a relationship. The band can easily have a brief discussion at practice to set up what, when and how issues regarding Social Media.
Develop the i-team. The i-team (i for internet) are fans and people to share your posts, re-post items or share your information and pictures.
Here are the resources I recommend, many integrate together so use it to your advantage.
The Syracusebands.net site has so many options, mp3′s pictures, gig calendars and more!
If these tasks seems overwhelming, then you need someone like me. I’m your easy source for updates, uploads and information sharing on social media. I offer special pricing for bands. My pricing can be found here: http://mariasconsulting.com/
I could go on for days, this is definitely a blog worthy of continuation, stay tuned and rock on!