Optimism and Social Media

Many friends, colleagues and family have commented that I am optimistic. I have a talent for viewing the glass half full, it is in my nature actually. A positive attitude may not solve all of your problems, but it will annoy enough people to make it worth the effort. So sorry if I ever annoy anyone with my persistent positivity.

Recent buzzing in Social Media within the online marketing community is optimization through the use of social media. Networking and connecting with friends and family has grown by leaps and bounds using social media. Businesses are catching on, they are optimistic about the desire to place their product, idea or service at the top of potential consumers mind. After all being “top of mind” is where businesses want to be.

Social networks come into play in a big way. Studies show that people check Facebook, Myspace, Linked in, Twitter and other networking sites frequently, some check in hourly. Checking in is done via phone, at work and at home. The connections made are important. What is said within your connections are important. People with similar likes and ideologies tend to group together and increase their social network size. Social Media use can be a vehicle to boost exposure which will increase a web presence.

What is Social Media Optimization? It is not being positive about the use of social media it is more about optimizing exposure of yourself or businesses using social media networks to expand and increase a web presence. Social Media Optimization works, it has been time tested and proven. Do not confuse it with SEO (search engine optimization) which is key to get yourself or your business noticed. If you are not familiar with SEO, Google it. I am not an expert in that field. I asked questions of a colleague and do use SEO, you should also.

Contact me for help with your specific Social Media Optimization needs. I promise to put a positive spin on your brand ~ wink wink.

Social Media Management of Children

We must play a role in the social media management of our children. There is TMI (too much information) out there for us to not check our children’s profiles and to not know their passwords. I have taken on this challenge first hand, so far they’re still talking to me.


Perhaps you have heard of the “Please rob me” syndrome on twitter and Facebook where people post TMI about leaving for vacation, or the grocery store or to run an errand.  Criminals will use that information to know when you are not home, they will feed off opportunity.  Our children can fall victim to that desire to want to post every aspect of their daily life online, for all to see!  I am particularly concerned by this emerging generation who is de-sensitized to what they’re sharing about themselves.


Privacy settings are your friend.  I implore you all to log into your child’s profile and review the privacy settings, the more restrictive the better but your judgment should be based on boundaries you set, not your child.

As a person, especially a parent, I believe we need to draw a line for certain social on-line behavior, know what is expected and what is not.

  • Actively teach kids to be net-savvy, healthy paranoia is good, teach them about privacy settings.
  • Internet access is a privilege, not a right.  Set clear limits and expectations
  • Be involved in what they’re doing, be their friend on Facebook, get Facebook to text you status updates (I do) and follow their tweets and Youtube postings.  Until you are convinced that your child can demonstrate mature judgment, I don’t believe kids should have the right to internet privacy.

If you are a parent, do not procrastinate in fear of conflict with your family, deal with this sooner rather than later.  I offer special pricing to manage childrens social media presence, I understand that parents need to delegate.

What do you think about this issue concerning children and social media management?

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